What is an Influencer?

Introduction to "Micro-Influencer".

In today's world, we are willing to make money online. Thus there are so many people online trying their best to make money over different skills. Including market promotion, many people are taking an interest in digital marketing. From affiliating their product to selling unique thoughts they are trying to grow their business over it. Also, some people develop their business ideas to make it passive so that it can give them more money in the future. It means they can have the most ultimate income source while they are sleeping on their couch. And they even don't know how they are growing over the business with this passive income. Because of passive income, they can grow without any active work. It can generate itself and make more money with different ideas.

Passive income is a much important topic nowadays. But do you think that you can have it from online support only? Or can you make it with your hard work even all day long working purposes? The reality is you can make a large community and opportunity online. Also, you can create a big position in becoming an influencer online.

Is that as big as you think?

Influencers are today on the lips of marketers and brands wishing to increase their notoriety and visibility. Beyond that and that is the main underlying reason, it is about selling more and in a short time.

By this, we mean that influencers generally create a short-term visibility peak. During which brands expect significant sales developments.

What is an influencer?

The influencer is one of these new professions that appeared with the advent of digital, and especially social networks. Indeed, Facebook, Twitter, Youtube, and especially Instagram are the playground of this profession. The mission of influencers? They must create, cultivate, and increase the largest possible online community. Or the best targeted possible - with which they will distribute photos, videos and other messages to keep them.

Influencers derive their income from their paid partnerships with brands, which they will promote on their social networks. Subscribers and other followers, seeing their idols use this or that product, will, in turn, want to use it ... and get their hands on the wallet. It is this game of influence that attracts advertisers, who increasingly appeal to these Internet stars to distribute their merchandise.

There are several typologies of influencers: celebrities first, who seek to increase their notoriety and promote their image. But also complete strangers who become real public figures by being spotted on the net. The influencer can act in extremely diverse fields. On Instagram, we see fashion and beauty influencers flourish, who will be paid by clothing or cosmetic brands. But you can also be an influencer in cooking, decoration, photography, DIY ... On social networks, anything goes! We also find many influencer bloggers, among whom the influence event started with the advent of blogs in the mid-90s. We find them a lot in travel, beauty, and lifestyle. But also in social media, digital marketing, and B2B in particular.

A new digital opinion leader, the influencer is able to affect purchasing behavior, through different digital channels. His job is to influence the consumer around the products and/or services he will promote.

Whether it's a blog, a Twitter account where the hashtag plays its importance, an Instagram account, or a Youtube channel ... These channels must have intense social activity and high media exposure.

This stature gives it the power to prescribe new trends, which is why the influencer is so much in demand by brands. Brands thus consider influencers as essential levers, by including them in their delivery strategies.

What Makes You An Influencer?

So this is now a common question in the segment of the influencer. Normally an influencer has a community that is much larger and effective. So that it can influence the audience or change their mind to set some facts about the products that have to be promoted. It's all about making a decision from a leader to the audience for a product or service. If you have a community or audience that you drive for a particular service you can be an influencer. Or if you can drive people for an item that they even don't know then you can handle it as an influencer. So if you have the power to influence them to buy or make a choice then you probably can be an influencer.

But remember, you do not have to be a celebrity at all. Because all influencers can be a celebrity but all celebrities can not be an influencer. But first, you have to make a large audience to make your promotion valuable. You don't have to make a 1M subscriber start it or even you don't need any part of the platform. You can start as a micro-influencer in the beginning.

What does the term “micro-influencer” correspond to:

Micro-influencers are influencers who are not at the top of the case and do not fall into the celebrity category. They are generally more specialized in their field and their community can be between 1k and 100k subscribers.

Why take an interest in micro-influencers: You don’t have to be a Celebrity!

Micro-influencers are interesting on the one hand for their accessibility. They are easier to contact and to convince. Already because he does not necessarily collaborate for a large sum of money. But rather gain visibility or access exclusive and/or premium content. If they work with brands or promote products it is because they have a real interest in them and their subscribers. But because it is closer to its subscribers because of its number, the authenticity of its content, and its specificity. Micro-influencers have more reach with their subscribers than star influencers that people follow just because they are famous.

Three tips for successful influencer collaborations:

  • Define the objectives of your marketing campaign
  • Spend maximum time researching and selecting influencers
  • Favor subscriber engagement rate rather than community size
Author
Stella Palmer