It is estimated that there are currently more than 4.2 billion users on social networks. It is about half the world's population. This rate is increasing thanks to the easy availability of access to mobile devices. Users spend an average of 2 hours and 22 minutes per day, sharing articles on social media, exchanging messages, browsing pages, and much more.
How to stand out from the rest? How can you get busy with your page and drive traffic? How do you convert visits into interactions, subscriptions, and sales? Strong and efficient management strategies work here. Managing social networks is a hurdle and a great challenge. It is not a matter of achieving a certain presence by publishing opinions, articles, videos, or images and by revealing the truth of the continuation of that activity. The most convenient management requires specific strategies for creating content, posting schedules, and analyzing social engagement. Providing the right information to the right audience at the right time is the key to a successful business. Ready to get started?
1. Make an audit in the business plan.
Take stock of your current performance by conducting a comprehensive audit. Think of it as part of research to find out what actually works and what doesn’t. This will give you a clear idea of where you are currently in the social media realm. After your study, decide what is most important to your brand. Test your qualities, strengths, and solutions that help you attract leads. Ask yourself through your own previous research: What brings maximum value to your business? If you have a clear answer, you know where to start.
2. Set your main purpose.
These must be specific, measurable, achievable, relevant, and temporary. It is part of a smart targeting system that will guide your activities on social media and give effective results. For example, you can start by increasing brand awareness, generating new leads, increasing conversion rates, and so on.
3. Do a market study.
Understanding where your brand is in the digital environment starts by creating effective and personalized social media strategies. Start by looking at your top competitors and break down the kind of content they will create on each platform. Then categorize these topics into topics and also think about how your team can improve them. Create a strategy that sets your brand apart. Once you have an idea of where you will fit, it is time to determine how you can make the most impact.
4. Define your audience.
On social media, the audience is everything. If you don't target the right people, your content will lose value, engagement will decrease and all your hard work will be noticed. Thus, it is very important to target a specific audience for each promotion you create. Thoughtful targeting on social media will allow you to strengthen and increase the customer base and even increase sales through advertising. Now that you’ve defined your audience and created your goals, it’s time to dig into the data and determine how you’re going to track your return on investment (ROI).
5. Establish your KPIs.
Creating a fully developed social media strategy should include specific KPIs and metrics for each goal or initiative. It is impossible to find your success without this kind of information. Additional online research is also encouraged and we always need documentation at every step. The main goal is to grow the target audience and keep it engaged with your brand. Set criteria with these steps:
- Use analytics to determine your stats by day, post, and follower.
- Decide which information about your social media strategy is relevant: e.g., likes, shares, comments, and a number of clicks.
6. Choose the right platforms.
Determine which social platform you are using. Will you focus on Facebook, Twitter, Instagram, LinkedIn, Snapchat, TikTok? Ask yourself where your audience is and what platform they are using. Having a strong multi-channel presence is a great resource, but it doesn't make sense to create a profile or start an account that doesn't use your audience and keeps it inactive. Remember that each medium has a different purpose, style, and audience, and make sure it is right for your business.
7. Create unique content.
Now you need to perform your strategy while creating the content: blogs, images, videos, graphics, etc. It's sure it is valuable, good quality, and adapted to every platform. Not only is there a different content format for each platform, but there can also be differences in the tone, sound, and character of the message. Think of your strategy globally: What kind of blog would you write? Will you include user-generated content? How do you reuse perennial content for multiple uses? Plan that time that you will dedicate to each section, to countless occasions, and throughout the year.
8. Make an editorial calendar.
A social media dashboard lets you outline your content from start to finish. Editorial calendars form the backbone of social networks as the best strategy development. This will help you optimize the investment time. Scheduled time on social media posts saves you from constantly searching for news and trending topics. And it allows you to focus on higher priorities such as increased engagement. When it comes to your voice, brand, and style, you will create more noticeable consistency than unreasonably unacceptable posts.
9. Implement your strategy.
Strategy is now ready to use on your social channels! You will perform your previous plan by following your marketing calendar here: publishing content, launching ads, promoting publications, and continuing all planned activities. In this step, you can find social programming tools that help you in the implementation process of Hootsuite, TweetDeck, etc.
10. Engage your audience.
Social networks not only allow you to share posts and content but also encourage participation. Studies have shown that the level of engagement generated by a post will determine its reach. Conduct surveys, ask users the information they need based on your product or service
Your audience also hopes that you will talk to them through social media and respond to them so that by engaging with your audience you will increase brand loyalty and awareness, discover their interests and create new ways to enhance their experience. With this connection, you can build relationships, empathy, loyalty and, above all, provide the ideal product that your brand needs.
11. Measure and monitor constantly.
It is important to constantly measure and monitor the results as your strategy is implemented. So that you can determine which content and method are most effective. Instead of posting content and checking it again, you need to check what worked and what didn't and update the information accordingly. In particular, when running social media ads, it is important to keep an eye on results, costs, etc. If something doesn't work out, stop it, take action, and change it.
12. Analysis and optimization.
In this last step, it is important to review your activities at different stages throughout the year and on all the social channels you attend. Examine the results obtained for a detailed 3 360-degree analysis, your social KPIs, views, and sales data from your website. With this data, you can adjust and optimize your promotion and get significant benefits.
As we mentioned, you need to have a clear plan before you start increasing your chances of promoting social media marketing. You must say realistic motives. Next, you need to identify your audience, create an editorial calendar, and use the right tools to run your campaign, and always track the effectiveness of your promotion. By following these steps, you will move forward on the path to creating a successful promotion.