"How can I reach more users?" Advertisers on Facebook have been asking themselves this question for some time. Facebook helps companies communicate more targeted to their visitors or potential new customers. And it is a must to “market” their products. The content of ads on Facebook is attractive to many product manufacturers. But often the desired results are not found. Many ads are "empty". Conversions, meaning users do not interact with your contributions.
But what can you do to reach more people with your product and increase your conversions? Contrary to many people's beliefs, you don't have to create new target groups. You need to suck up new offers and content in your own offers and there will always be more ads. Even if "content" is still the "king", the most important thing is how you create and manage your ads on Facebook.
Of course, it all sounds like zero promise. The article below explains step by step how you can use Facebook ads to reach more users and increase your conversions. Conventional advertising methods are compared to some of the new tips and strategies. Because that can make your life on Facebook significantly easier.
The trick here is: "Facebook Dark Posts".
What was the "Dark Posting" originally?
The “Dark Post” admittedly seems to be black magic. Luckily, it’s not too bad. "Dark Post" is just an unpublished post. These were officially referred to as "posts", but were named because of the confusion surrounding the name maliciously. In many ad communities, these unpublished side posts are still referred to as so-called "dark posts".
With a dark past, you basically create a post (or ad) with a unique post ID that is not available in real-time or place. The post is also not in your ad manager. It can only be found in the Account Options tab of your page in the top left menu. It will remain unpublished until you use it in your ad sets.
As usual with Dark Post, you can choose from a variety of advertising options depending on your campaign and goals. You can choose between links (standard ad banners sent to a landing page), carousels, photos, videos, and statuses.
What are dark posts today?
Facebook has recently changed how it can post a dark post. Absolutely every type of Facebook ad could be created as a “Facebook Dark Post” when creating an unpublished post about half a year ago.
Before, you could create a dark post by selecting a photo or video and entering your destination URL, text, CTA, link title directly. The end result will look and act like a Facebook ad created in the ad manager.
But, if you did the same today, the result would look very different.
All you have to do now is select your URL, post text, and CTA button. There is no title, no descriptive text, and no viewing window. The posts are just a shadow of their previous tunes with very little chance. Options are now missing to give your offering a more structured formation and more information. All this criticizes the performance of your Facebook ads.
Why dark posts are always better and why you should use them
As mentioned earlier, one of the main reasons why Facebook is so successful is its viral nature and authenticity. The content of the ad is irrelevant. Social evidence like “authenticity” in your online presence can make you efficient, authentic, and help people make decisions and increase their conversions. Use it to your advantage.
Improves your viral potential by allowing you to create your social proof in a post ID instead of sharing a cake. The more people, the more potential customers, the more likely you are to communicate your contribution. It’s important that your posts don’t look too stressful on your central brand page.
If you have an ad with 10 likes and 3 comments that have been shared twice, it helps to persuade the customer to buy. But what if you could have the same post with more than 100 likes, 10+ comments, and many more shared content? Facebook users will be more interested in the market power and popularity of your product. Your conversion will be significantly higher.
So how exactly does it work?
As mentioned earlier, you can use Post ID to copy them across multiple ad sets. This is quite an easy task to do.
An ad in a conventional way in the ad manager: Since an unpublished page can no longer be created in the same way, make your first ad to the ad manager. Click your promotion there and then in your ad group where you want to create a new ad. At the ad level, click "Create Ad".
As soon as you click "Create Ad" you will be redirected to the ad creation window. You have two options: you can either create new ads or use existing ads.
First, select Create a new ad to create your base ad before copying multiple ad sets.
After you select "Create New Ad", you can now create your own Facebook ad. Make sure you've typed whatever you like in the description of the destination URL, title, text, and link to the news feed while working on the Facebook desktop.
Once your ad is created, save and publish it.
2. Use the Post ID of the ad you just created:
Now you want to create multiple ads and copy the same ad in multiple ad groups. First, you need to get the post ID of your barely created ad.
You can do this in two ways. The easiest way is to click on the menu at the top left and return to the page post window. If you go to the menu and don't see "Page Posts" as an option, select "All Tools" and you'll find it on the next screen.
On the page post screen, your most created ads will appear at the top of the list.
The more ads you create, the more post IDs you create. If you search for a specific post ID in page contributions, you won't find it immediately. If you continue to create new ads, the most common way to get a specific ad ID is no longer in the Page Messages tab, but in the Ad Manager.
To get the post ID of a specific ad, go to your promotions and ad stages. As soon as you find the desired ad, move the mouse pointer over it, select the "Edit" option, and click on it.
After you select Edit, the Ad Edit option for specific ads opens. There you can edit every aspect of the ad.
However, instead of editing ads, look at the small square button with the arrow above the preview of the ad.
After clicking the square arrow button, select "Facebook Post with Comments" from the drop-down box.
After clicking "Facebook Post with Comments", you will be directed to a page where your ads can be viewed directly on Facebook. There you can see all your comments, shares and likes.
Now it is especially important that you look at the page URL at the top of the screen.
With this technique, you can easily find the post ID for each ad.
3. Use existing post ID for other ad groups:
Now that you have found the post ID, use it to use the same post for another ad group so that all the social proofs are created together.
The next step is to click on your ad group. Now, however, choose "Use existing post" instead of "Create a new ad".
When you move to the area to use your existing post, simply go to the "Creative" section and enter your previously received post ID.
The ad will be loaded with social proof as soon as you enter the post ID.
Dark Facebook posts are not a potion; their mere creation does not guarantee success. So before you start posting dark posts on Facebook, make sure you design super-powerful Facebook ads - results-based ads. Because creating dark post chains is not easy when it is simple and straightforward.