TikTok for SMEs

Guide to Advertise on the Most Engaging Social Network

Guide to Advertise on the Most Engaging Social Network

TikTok has launched its new Knowledge Center, which is called “TikTok for SMEs”. It is a platform where all these small and medium-sized companies will be consulted in a simple and effective way. So that they can attract new customers and retain their existing customers.

The platform has released this new function. In which they are fully committed to assisting SMEs who need them to attract potential customers more quickly.

The platform has more than 100 monthly active users in Europe. Thus covering the major population groups in terms of customers.

The development that many experts have seen in all age groups has made Tiktok an ideal social network to reach out to those interested in acquiring all these clients for SMEs.

TikTok app for SMEs as a way of entrepreneurship
Despite the success of this communication channel, many people still do not know that TikTok is a mobile application. Also that it is part of the social network department. It is used to create and share entertainment videos with a maximum duration of 60 seconds.

In terms of content, its style is very similar to other applications. These TikTok apps include Snapchat and  Musically. In fact, if you didn’t know, the same company that developed the TikTok in 2017 acquired Musically.

There are several ways to get started in the world of short videos. The platform provides a variety of options for showing your user's content. And thus introduce yourself through innovation in this world. This is why it is so important for SMEs to know everything about TikTok. So that you can use it properly in your small business.

Who is it for?

The Knowledge Center for SMEs was created with the aim that each company can use TikTok. Regardless of the size of the company, the idea being that they can remain active on this platform.

Thus, the center provides some products like guides and tools, which are available free of cost to all entrepreneurs.

On the other hand, Social Network TikTok is one of the best places for SMEs to connect with each other. They can do this when they are involved in a huge number of businesses.

Reasons to use TikTok for business or SMEs

In recent months, the TikTok ecosystem has become much more friendly for brands starting in the market. Continue advertising before including links to user biographies. Today it is possible, so you can get the most out of this app and use it in small and medium-sized companies.

Now, the link you put in your biography will allow you to drive more traffic to your business website. Thanks to this, you will have the opportunity to convert those potential clients into real clients.

On the other hand, using TikTok Ads you will be able to configure your brand's advertising strategies. This will further enhance your conversion strategy.

A relevant aspect to consider in the TikTok network for SMEs is that the niche of this application is located between the ages of 16 to 24 years. They are known as Generation Z. And it will bring long-term benefits to this audience.

TikTok is a self-service advertising platform

One of the ways this social network helps SMEs is thanks to the TikTok Ads Manager service. It is a very powerful self-service advertising platform. This will make it much easier for you to create and manage the campaigns you run across the network.

The goal is to enter the world of TikTok regardless of the size of any company so that more SMEs join brands like yours and start selling faster.

The Ad Group Guide will help you define the target audience. Also, the calendar you run, the budget you need to divide, the method of payment, and distribution.

Likewise, there is also the TikTok Pixel, with which you can track the impact that the platform's ads have on your website. It is an intelligent code tool with which entrepreneurs will be able to check the sales they make. They can find a better audience for their ads and see the activity of their users.

Steps to start using TikTok in your business

There is no doubt that marketing with TikTok is a very juicy thing for companies of all sizes. And for larger companies, since they have an international audience and different ages. But don't worry, it's also a great option for SMEs.

If your company is classified as an SME, it is recommended that you follow these steps that will help you implement TikTok and get the most out of your brand.

1. Study if your buyer person uses the application

Before you integrate the application into your digital marketing strategies, first check the buyer persona of your company.  It is essential So that you know if they belong to this social network. You should keep in mind that not only Generation Z uses this app.

For these steps of analysis, you need to consider a few things. It’s not just the age of your buyer’s personality, but also their tastes, interests, and habits.

And if you find that your customer network doesn't have much in common with the audience, one option is to diversify your audience. So that, in this way, you can take advantage of the potential of TikTok for SMEs.

2. Create your TikTok account as a company

Once you have decided to use this application for your SME, it is time to create your account according to the 8 suggested methods. These methods can be via email or telephone or social networks such as Facebook, Twitter, Instagram, YouTube, Line, or Snapchat.

But if you just want to know a little more about the platform and do a thorough study, without having to upload your brand content, it will not be necessary that you have to register with an account.

3. Optimize your profile showing that you are an SME

When you have already registered your business account, this is the time to start customizing your profile on this social network. Like other similar platforms, it is very important to take care of the profile as much as possible.

You need to add an image that will run in the line of communication with your SME. On the other hand, the biography should be as interesting as possible. You need to include your own hashtags, add links to your website or other social networks that you want to promote.

4. Make use of advertising thanks to TikTok Ads for companies

It is not really necessary to advertise on TikTok for business. But, it will help you speed up the performance of your account. While becoming a social network that is growing rapidly, the cost of advertising is still a bit high.

When creating an advertising campaign, you will have these 5 ad formats available, which you can configure through TikTok Ads:

  • In-feed (biddable ads or native ads).
  • Brand takeover.
  • Hashtag challenge.
  • Branded lenses.
  • Top-view video.

Besides, you can also make use of advertising if you create influencer marketing strategies. This is one of the ways that TikTok influencers manage to monetize their content.

5. Measure the engagement that your SME has on TikTok
As with any social media campaign, it is a bit difficult to measure the engagement of the content that you have published on TikTok. But, this can be achieved thanks to the following formula: [(number of likes + number of comments) / number of followers] x 100.

Once you know the rates your engagement shows, it's time to make a decision that will help improve the content you're about to share. That way, you can better connect with your audience.

But keep in mind that this social network is growing exponentially. So its audience will start to diversify little by little. For example, you need to maximize TikTok for your SMEs when adopting your communication strategies.

If your audience fits with TikTok but you are still afraid to start marketing on this social network, at Jocial we help you make it possible. With our TikTok Influencer marketingservice, you can increase the number of followers and conversions. It will originate from your social networks.

Isabelle Evans