Social media in communication and multi-channel

marketing strategies

Social media in communication and multi-channel marketing strategies

In recent years, we've seen rapid growth in online social media marketing. This is an effective form of internet marketing. You can easily define it. This is the best thing that can be involved in creating and sharing content on social media networks. You can apply different social marketing plans to achieve your marketing and branding goals.

Social media is proving to be a powerful marketing tool due to its affordable and real-time nature. Media advertising businesses are moving further away from traditional thematic methods. Such as radios, billboards, and newspapers because of their expensive nature.

This article will help you give a clear overview. You can know about the importance of using networks in various social media and your multi-channel marketing activities. Despite the hype surrounding social media marketing, now is the time to get down to using it at different levels, but with good intellect. Using them without applying real marketing strategies is dangerous for the company.

Why Social Media?

“Social media” is an umbrella term. It covers a very rich and diverse landscape of platforms, websites, and online tools. Through this people can connect, express themselves, communicate, comment, and share.

It is used as a medium of communication with different organizations. Such as the private sector for information, communication, entertainment, and information sharing. Or better yet: to communicate with those who work in these organizations. And of course, it is used to talk about companies, brands, products, services, and customer experiences.

From a marketing perspective, social media serves a variety of marketing purposes. One can learn about customer service, market conquests, and customers. Also, word of mouth and internal marketing and even direct marketing can be considerable.


There are many ways businesses can blog. They can create more or less separate blogs from the company or its website. They can leave the initiative to the employees of this organization who have something to say and who will create their own blog.

It is a good idea to have an official website or blog. In which different stakeholders of the company can express themselves.

The benefits of this approach are huge:

  • More open and transparent images,
  • Search engine optimization and fast,
  • Real-time interaction with Internet users - and,
  • In this context, the relevance of the content is an important factor.

Social networks

Social networks provide many services for their users to communicate with others. Tell them what they are doing, upload images, share, exchange emails, etc.

There are also social networks created specifically for professionals. The most famous of which is undoubtedly LinkedIn.

The goal of the social media marketing strategy by changing the medium of communication into a relationship remains a medium of long-term non-aggressive promotion.


There are some possibilities for the initial work of microblogging. It provides the opportunity to exchange status messages, information, and short messages with links. It can be used to connect with others and to communicate both privately and publicly. Twitter is best known in the region, but it's not the only one.

It can be used as part of customer service and is a great source for trending trends and brand reputation. Also, it allows direct communication with pioneers in various fields. Twitter users are often people of some influence: bloggers, journalists, opinion leaders, or brand supporters, among others.

Social Bookmarking

Delicious is one of the most popular bookmark sharing services. Social bookmarking is the equal of online bookmarks on your computer, which you save to bring when you need them. Social bookmarking has a level of sharing but it serves many other purposes.

Social media sharing platforms

Whether it's online videos on sites like PowerPoint presentations and images of PDFs on YouTube, Flickr, or slideshows, there are dozens of online services where you can download, tag, and share multimedia content.

This site has a large number of embedding options that allow other users to include the topic on their web pages, social networks, or blogs if they deem it relevant. The most commonly used sites for marketing are online videos, slideshows, and - to a lesser extent - image sharing sites.

Peer review and recommendation platforms

Smart businesses and online retailers or publishers offer their customers the ability to comment on their products or content, "vote" on and/or recommend them.

But other online services are also used for this purpose, not to mention online and offline chats. Also, there are hundreds of sites whose sole purpose is to share users' opinions about the product, add (and view) reviews for their partners, and share their experience online.

These sites sometimes have very large radii that are often specific to specific areas. Of course, you probably want to focus on those whose art is related to your business.

Mobile and geolocated social tools

Most of the social media platforms mentioned above can be used on mobile devices. But recently new forms of social media applications have emerged based on a combination of people, content, and location.

Also to these platforms, new additions will be made to various mobile social platforms. It’s a fast-growing segment, whose main driver is boosting sales of smartphones with built-in GPS navigators.

You can see that there is a lot of potential for communication through social networks on the web but they still need to be used wisely.

Tips for following social media

  • One of the main activities of brands on social media is to follow what is being said about them, as well as trends and the market. See social feedback as an opportunity to optimize your cross-channel marketing in real-time.
  • Don't be defensive: your customer's opinion matters
  • Track and analyze in a structured and efficient manner
  • Use the information gathered to improve your communication strategy
  • Provide the customer with an optimal experience
  • Establish a reputation management plan
  • Define the resources and structural needs to put it in place
  • Listen to feedback and respond appropriately
  • Define some guidelines
  • Provide channels for people to give you feedback
  • Keep your lines of communication open
  • Measure and improve
  • Don't just listen: take action
Isabelle Evans