Entrepreneurs are missing out on golden opportunities by missing out on social media.
For example, only 10% of the company’s digital leaders are present on Twitter (source specialty analyzes the squad).
Obviously, most of them are present on LinkedIn but rarely log in.
In many of our conversations on social networks, we picked up one sentence:
“It's basic: to grow your business, ignore any potential source of income. If your customers are present on social networks, you must be the head of this organization.
Working in your social media presence is not a fashion thing. It needs to be aware of the cultural changes in modern business, but also at the planetary level.”
This resolution is not small.
When Internet users want to make sure that a brand or an organization shares the same values as they do, they search the web to find out what their website will say.
Looking for a product before buying on Google!
So why not look at what the business manager will announce before committing to a new business or service?
It wasn’t important to win new customers, especially for companies working in B2B.
Here are 5 steps on how to jump in the water without getting overwhelmed!
1. Choose your lines of communication
Set some goals before jumping on Twitter or Snapchat.
If you want to keep yourself ahead, good even marketing foundation!
But first, you choose the key areas of discussion that you want to communicate. This is the opening point of any marketing program. And your social media presence is one of them.
These lines of communication will become the pillars of your "brand" as an individual.
These do not necessarily have to be identical with your organization but at least inconsistent.
After all, you are looking to establish a clear relationship with the business you are running.
There are human aspects and there are personalities that we want to express.
Showing your personality while giving your fans insights into your corporate culture means your sense of humor. Photos and videos are often effective ways to do this.
Our advice: Don't try to be too "corporate". Being “corporate” is never a winning strategy on social networks. You don't have to be perfect. On the other hand, you must intervene in matters that are consistent with business and the organization you represent.
2. Start with your favorite social network
Once you've defined your lines of communication, it's time to choose your first network and start publishing from time to time. It is not difficult, but it must be done very carefully.
Investigate which networks match your style.
The “right” network is both located at your target, but that’s the way it communicates with you. It’s also a way to have fun with work.
If you want to communicate with Visuals, Instagram or Snapchat will start the right network.
In contrast, a more general audience prefers to read longer articles on Facebook.
Hold on to Twitter if you can while spreading a few words you can imagine.
To get a more traditional themed professional image, choose LinkedIn - especially if you run a business that works for other businesses (B2B). Additionally, LinkedIn is a great tool for information.
You don't have much time as a business owner.
So, first of all, why not spend a few minutes in two meetings to see what is going on in your social network.
Next, set up a posting schedule with your marketing team and stick to it. Start with the goal of achieving easily, as one or two posts per week. Tools like Buffer or Hootsuite can help you plan your posts in advance
3. Talk to your audience, it's not a monologue
You can start by posting directly once or twice a week.
But beware, social media is not a place to “throw away” overly commercial messages.
Learn to juggle your personal thoughts and your company's strict communication guidelines to establish a link with your customers, prospects, suppliers, partners,… and also your employees!
Follow the engaging principle of social networks:
- 80% of the messages you publish inform and/or entertain your audience,
- 20% can be from promoting your business and/or your offer.
If you are good, all these people will start supporting you, you will be visible to more people which will only increase your sales.
The best way to do this is to ask them questions in your posts, give them feedback, or even mention them by submitting ideas to your posts.
But, the best way to reach a meaningful audience quickly is to have a conversation with everyone, at least with what you allow most of the time.
So many see it as a channel to spread their message socially. But the potential for social connection lies in the ability to engage with your followers, both in favor of your brand and more critically.
In fact, people on social media can easily tell you what they like, what they like, or dislike.
Talking to them is a great way to find out what is working more or less with your business and in most cases, they also give you areas for improvement.
If you can't respond to all the comments, focus on the ones that are influencers in your industry or the most interesting comments or discussions in your posts. If you have the option, send some of this teamwork to someone on your team who can serve as a community manager.
4. Share and comment on the news of your sector
Theoretically, it is better to post the original content.
In practice, you probably won’t have enough new ideas every day, especially at the beginning. On the other hand, it is quite possible to spread the news from your industry by posting your comments.
Your customers - or your corporate clients' employees - expect you to share the value. We're not talking about "family business" - it doesn't work anymore.
We just want to say that you have to defend your ideas without screaming from the roof. Commenting on your industry news is a great way to do this.
So, share your art events by adding your own ideas. Invite to a discussion, be it with everyone or with other influential people you know. And in our opinion, as a business director, you are bound to know something
Don’t hesitate to quote “experts” from social networks that work in the same field of activity as you. You will automatically gain more exposure from the audience connected to the person you are referring to.
5. Distribute your own content
After a while, you’re looking for help to increase the internal flow of your business prospects as well.
You will start to relay the published content of your business. It could be a blog post, landing page, YouTube video, e-book, or even an infographic.
But don't go for less than your full potential, and/or lead through a webinar, for example.
Need some ideas?
Conversations with an employee or with a prospect can give you some idea of the content. Or, on a family night, your child will say something that will make you proud and inspire an idea in a more personal message.
Your content will start to appear naturally over time and creating and posting can even turn into something you expect.
With every publication, you always gain a little more confidence from your fans and even your prospects. So share useful information and/or ideas!
Social media marketing is a great way to build your brand and your business.
Follow a marketing action for specific purposes and define your success indicators. Fortunately, digital marketing always provides something to measure the return on investment (ROI).
So, dive into the data to determine the most interesting behavior for you. To promote your brand, look for social actions. Likes and clicks are often referred to as vanity indicators. But they also measure busyness.
Bonus: learn to like LinkedIn
Certainly, LinkedIn is a must for B2B Marketing activities.
But regardless of your business activities, LinkedIn is a necessary network professional to attract talent
As a business owner, you must be registered on LinkedIn.
So, post your own thoughts on their publishing platform and share any content that you find interesting or informative.
Towards the end, participate in groups and interviews with experts and influencers in marketing and business fields and get highly relevant skills to grow your business.
To conclude on what an entrepreneur should do on social networks
Social media should not be considered a priority compared to the countless calls and meetings that can disrupt your calendar and consume your attention.
But the truth is, as a leader you have to play a role on social media - for your brand and your business.
Ignoring social media is missing new opportunities. Orders lost or worse, keep the door wide open for your competitors who don’t hesitate to reach out to your customers.
Applying these 5 steps is not always easy. It takes a little discipline. But it is always a winner in the long run.
Choose your line of communication and your first social network.
Start posting and try to start a conversation in particular.
Believe in the relevance of your content to become a recognized player at any time in your industry. You are forced to look for new opportunities to grow your business.
When you feel comfortable with the speed of your mind on this first network, choose the second and third-social networks and feeds.
And to get started as a professional, you can establish your own media strategies like influencer marketing or others.