LinkedIn is known as a professional social network. Sometimes you can say it is the most suitable communication place. For creating virtuous relationships with potential employers, collaborators, and suppliers LinkedIn is best. This is one of the top business platforms for all business people.
This is a really good tool but quite complex. Its functions are extremely wide and aim to provide access to all "quality" profiles. Basically, business people and influencers are here for the best collaboration and meetings. So it is a solid place to get business and company service ideas worldwide.
LinkedIn is primarily used by professionals and those looking for new job opportunities. LinkedIn helps companies and brands grow their network of potential stakeholders and customers.
This means that the organization's presence on LinkedIn should be defined by the definition of the melody consistent with the goals. Also, the identification of a specific goal to engage in activities, and the use of tools within the platform itself.
Even on LinkedIn, companies can't improve. Let's see how it is transferred to social networks now.
The benefits of using LinkedIn for businesses
Say goodbye to the private profile. Yes, You can do that even if you are a company administrator or a corporate communications manager.
The presence on LinkedIn is expressed through the creation of a company page.
For example, if this is true on Facebook, it is even more true on LinkedIn. In fact, the image that a company gives to itself identifies itself (brand image). And in terms of values, it transmits to the public (target) and a group of people (in this case, those who work in the organization).
Of course, that doesn't mean you don't even have your own personal profile - in reality, as we can see, it can be much better.
Tools designed for companies are more targeted. To who? Okay, to the target audience. One of the great benefits of LinkedIn is that it allows everyone to profile themselves in detail. Because of this, if you do well, you will know who you want to reach.
In short, the LinkedIn page is a means of growing brand identity, increasing leadership productivity, and dedicating oneself to customer loyalty.
Thanks to the creation of a company page:
- you can post job offers (for a fee);
- create showcase pages (max. 10);
- sponsor content - that users see on Home;
- drive traffic to the website - from experience, people who use LinkedIn like to read articles and news;
- increase newsletter subscriptions;
- study the trend of the profile, through the statistics.
Two more elements of particular concern on LinkedIn pages are the first, the Google index. In fact, search engine results show a well-maintained page: an element that should not be underestimated, especially for augmented reality.
This means that parts of the company's profile must be filled out in such a way that your company can clearly describe their details. Like who it is, what it does, what problems it solves - the next reason the audience almost defines itself!
Among existing social networks, it is fair to say that LinkedIn is more of a “cause” than a “quality”. Don’t cherish the idea of collecting acquaintances and followers, because it’s not necessary. On LinkedIn, spontaneous interaction with people is more valuable than other social platforms.
LinkedIn for companies: the importance of corporate cohesion
At this point, one important thing to keep in mind: the LinkedIn page is not a Facebook page.
The LinkedIn tool is very complex, but it does not allow you to do anything to use Facebook:
- now you can have access to the full list of followers, but you cannot exchange private messages with them;
- you cannot interact with the contents published by users, neither by recommending them nor with mentions.
Surprisingly, the link between LinkedIn pages and the public must be "Fly with wings".
Well, that’s pretty amazing. LinkedIn needs to make money in some way with sponsored content and job posts.
We come to an essential aspect of corporate communication on LinkedIn. And it is among the employees of the organization, among the employees, and on its own page. If the page does not take the initiative to communicate with the audience in any way, it must reach the target by another route.
The LinkedIn page is often like a showcase and it's not even sponsored, it should get someone's attention.
For obvious reasons, it’s pretty easy for well-known big companies. For small companies, who need to get their own space for their own visibility and create their own brand identity, things got a bit complicated.
You can enhance your company profile by creating a stable and integrated employee presence on LinkedIn. Want this dynamic overview in a few steps:
- Ask employees to create a similar profile on LinkedIn, where the organization's reference is fixed (use of the logo, an indication of occupied position);
- Highlight the activities of the pages and define a group of employees assigned to create interactions;
- Invites all employees to contact the page. Mention organizations in news, articles, videos, and posts - by the group defined in the previous point, which "pulls" everyone else
In short, it is clear that there are a few but important good practices for managing LinkedIn pages better. In addition to taking care of the sections of the profile, a plan related to sponsorship and interaction, should, first of all, add one more element to the members of the company themselves: the editorial plan.
LinkedIn for the Audience: The Communication
It can be said that a company meets the audience when they need growth. And a company always needs people to serve their services. But LinkedIn is a business-oriented platform so what can the audience do here. The answer is people can search for a business, company profile, and business influencers. If you are not related influencers anymore get known from here. Because influencers are now the front leader in the world of digital marketing. They are everywhere and influencer marketing is now one of the top marketing strategies. Thus influencers and business people can join in this place together. So that they can enhance their deal and content offers. Also, people can know about the company’s services and ideas from the top to bottom level.
Any company when publishing their hot topic here can easily move on by the followers from LinkedIn. Any service-oriented and business policies can be started primarily from this king platform. Also, the profile priority and features can be the most appealing options for all. So it is the best joining and performing network to connect both the business people and audiences.
We like the editorial plan a lot because it is necessary! In an explosion or in a very short time, post-publishing without criteria you won’t find anywhere else. Identify "hot" topics for your audience and address them using a variety of content: articles, images, videos.
LinkedIn is complex but less difficult than it may seem at first glance. Define your strategy and stick: Results will come.