To be successful over competitors, it is vital to choose specific keywords. So that the user knows how to respond to the question correctly.
In order for your website to become a truly efficient tool, it must be on the first search page of browsers. To do this, the site needs to be optimized according to the technical features that make it more attractive to search engines. One of these is the presence of keywords related to the user's query.
Keywords are the main reason why users search the internet as they type directly into the browser. Also, keyword-based marketing helps different media influencers in the online market. So let's take a look at the keywords categorized and any free tools to improve this aspect of your site.
What are keywords?
Keywords are one or more words that users type in search engines for sites of interest and suggestions. Optimizing a web page for a specific keyword means scaling search engine results for that specific keyword. So you can quickly navigate to your site and increase traffic.
Keywords are inserted into the site, content so that when the browser indexes the web page it can determine how relevant it is to the user's search.
As we have seen, keywords are not necessarily made up of a single word but can be made up of multiple terms. There are, in fact, two types of keywords:
- Short Tail Keyword: These keywords contain single words. This means that they are often searched by users but it is more obscure. Typing a single word will, in fact, increase the number of user results, and your site may not be among them.;
- Long Tail Keyword: these are keywords usually made up of four or five terms. They tend to generate less traffic but have a much higher conversion rate of clicks on the site: being more specific, they respond more to user queries. Furthermore, the competition for these keywords is much less than for Short Tail Keywords.
The keywords are the heart of the world of SEO and blogging.
Keyword analysis agrees with the first step that identifies the process of optimizing a website for search engines like Google, Bing, or Yahoo.
These keywords will be the main focus of search engine optimization efforts. And its main goal is to create free traffic to a given web page and get it in the best possible ranking of SERP.
In addition to the quality of the content, we need to develop and organize a website around the right keywords. Consider the way our target audience or our people do research on specific topics.
We can invest time and money in creating or producing written content, but this effort will be of no use if people don't search for it.
So, the first step is to try to understand how people do research on their problems or needs.
To create a list of keywords related to your business, in specific markets, or content, in particular, there are several tools that help you in this process of keyword selection.
Tools to find the right keywords
Optimizing a web page for a specific keyword means climbing the search engine results
Keywords are one or more words that users type into search engines to find and consult sites of interest to them.
Choosing the keywords most relevant to your business and which are able to bring the greatest number of visits possible is a fundamental activity for the perfect optimization of your website.
To identify the perfect keywords for your website there are many free and premium tools. These are certainly useful tools for analyzing the trend of the most used keywords on the web. But they cannot replace the effectiveness and completeness given in relying on a professional of the sector.
Now let us take a look at the 5 resources we suggest to you and it can help you find the right keywords for any website, blog, or content.
The first platform we present to you is SEMRash, a completely complete tool.
This is one of the favorite solutions for users. Because it allows users to do countless things in the field of digital marketing, from SEO to social media marketing.
Especially related to SEO, this tool allows you to analyze keywords and check different websites including competitors.
In addition, these platforms present a wealth of information that is needed by marketers including search volume, domain authority, competition for each keyword, and more.
This is a freemium platform. Your free plan has many features available but its use is limited to 10 daily searches. Its professional plan, for delivering a lot of value and information, makes its monthly cost quite high - € 99.95 / month.
It is another of the most used tools in Search Engine Marketing.
This solution is very powerful and gives users a lot of information regarding the potential of each particular keyword. Such as its search volume, ranking difficulty, estimated cost per click, number of backlinks, among others.
In addition to these, we can also write websites and get access to various suggestions to optimize their effectiveness.
SEMRush offers 3 subscription plans. The most basic starts at 83.28 $ monthly.
Tool- 3: Answer The Public
This is a very useful tool, not only for SEO but also for content creators who are not sure what type of video, text, or piece to create.
The Answer The Public will present users, visually, what people most research related to a particular topic, product, or brand - in different countries and languages.
In other words, it illustrates the main search terms used in search engines starting with
Most of the keywords presented are of long-tail typology.
Tool- 4: KWFinder
The fourth tool that we present to you is developed by Mangools - KWFinder.
Mangools offers a wide range of tools that help us in the process of searching and selecting keywords. Different solutions are available that allow us to analyze keywords, SERP for different locations, the authority of domains and pages of competitors, and to identify backlinks, among others.
KWFinder is Mongools' tool for keyword research and analysis. Its main purpose is to present different variations of keywords and data on each of these.
It stands out for its clarity, ease of use.
It is one of the favorite platforms in terms of UI and one of the most cost-effective.
Although your basic plan starts at € 29.90 / month, you can test your free trial period for 10 days.
The last tool we recommend is Google Trends.
After selecting a set of keywords relevant to your business, it is important to try to understand the evolution of each one of them over time.
And it's clear that this tool helps us - we can analyze the evolution of specific keyword searches over different languages, regions, and times.
Your main goal is to determine the search season for each keyword, to identify the amount of search time, and to try to figure out the reason for justifying significant peaks over time.
This Google solution is completely free.
Keyword selection is no puzzle. This is a process that involves time, but with the use of this type of tool, the task becomes much easier.
While certainly effective, these tools are limited and certainly do not have the skills to develop a tailor-made SEO strategy for your website: for this, you need to rely on professionals like us.
The main challenge is finding the keywords that have the most chances. This is because you must choose keywords that generate high traffic and less competition.
The best way to learn how to use these resources is to take action!
Many of these tools have free trial plans and features, so we challenge each of you to explore the proposed solutions.
If you have a special interest in SEO and SEM, we suggest you visit the Tools page. There you can find some additional resources that are quite effective in this digital marketing field.