Instagram is not the only influential platform for brands. Believe it or not, YouTube was the first social media platform to host and engage with influential brands before becoming an official term for “influential” marketing.
Combine the fact that by 2022 online videos will generate more than 82% of all consumer internet traffic which was 15 times more than in 2017-2022. It is easy to see that YouTube combines two successful marketing tools for any brand's online success required. The first is video marketing and the second and effective one is influencer marketing.
YouTube is a great tool for expressing your business module or presence. Effective marketing can also be an alternative to presenting your basement. But you still need the right tools and tips to make the most of your experience for your audience and brand.
For this article, we spent a few hours (okay ... lots) on YouTube. So that we can learn something new and effective for marketing and effective purposes. We've learned from the best brands that we've come up with nine surprises that you can use YouTube for effective marketing. Here we go through the basics:
1. YouTube Influencers for Product Unboxing Videos
Ask your partner influencer to create an unboxing video of your new or existing product on their new channel. We have seen that the brand’s packaging design can influence a customer’s purchasing decision.
You will be surprised to know that most of the unboxing videos are done through YouTube. And it is the only social media platform that is best known for unwrapping and product unboxing videos. About 40% of shoppers will sit down and watch a few hours of unboxing videos from their favorite YouTubers.
Fun Fact: YouTube found an interesting fact about these unboxing videos. That is there's a lot of people who are too much attracted to the unboxing videos on YouTube. They spend a lot of time on youtube watching unboxing videos on their phones. And the audience who watches the holiday classic "Love Actually" spends 20 million more times on these videos.
2. YouTube Influencers for Company Giveaway & Winning Contest
If you’re hosting discounts or contests, ask your YouTuber to create a video to promote and attract new customers and followers to your brand.
Guides are the best way to promote and highlight the features of your product or service. They have a conversion rate of 34% higher than other activities.
In October 2019, YouTuber Rico giant gained 100,000 subscribers and to celebrate he hosted a farewell host with his new sponsor Nintendo. The award, a new Nintendo Switch light giant, was released in September 2019.
A pro-tip when it comes to sponsoring or leaving YouTube. Send visitors to your website and ask competitors to submit influential emails. So that they can access or subscribe to your YouTube channel and you can increase your subscriber base.
Lastly, be sure to track your influencers' access and website traffic, including custom URLs. So you can track your gifts. This provides you insight if your giveaway needs a marketing boost or you reach your influencer marketing goals.
3. YouTube Influencers for Brand New Product Launches
For your next product launch, get publicity from a well-built influential campaign on YouTube. The campaign found that 80% of new products fail. With well thought out marketing strategies to bring your new product to market, you can fall into 20% successful results.
So many digital marketers are aware of video marketing. They know that adding video marketing for new products or product launches can help to increase your presentation more than static images. Here are the video statistics to prove it:
- 72% of consumers would prefer to learn about a product or service with the help of video
- 50% of online users search for video reviews related to a product or service before they decide to visit a store.
- 97% of internet marketers say video has improved users receive a better understanding of their products and services.
Influencers can create a teaser, hint, or “coming soon” video for your brand. Provide an exclusive tip to their customers before launching your product.
Ask the influencer to create a promotional ad for your product launch. Professional influencers can take it as a simple task as promoting or using your new product and placing its features.
Your influencers can provide particular offers to their followers at their launch party to help boost product and brand awareness.
When Samsung launches new products, you can find influencers post reviews to promote and highlight its best features.
4. YouTube Influencers for Company Ads & Promotions
A study using i-tracking technology found that YouTube ads attracted visual attention 62% of the time compared to 45% of TV ads. To be one of the top social media platforms for running ads, YouTube is the top competitor against Facebook.
For example, in 2018 when Wix did a rebranding and new marketing campaign, they used a series of popular YouTubers to reach the world.
First, they applied YouTube True view ads on their favorite videos.
Then they invited other YouTubers like Shameless Maya for their videos. So that he can create videos to train and entertain the viewers with Wix, promoting its features and attractive templates.
5. YouTube Influencers to Grow Public Reviews and Feedback
YouTube is not just for selling products; This is a pseudo way to give clear feedback to real customers.
We live in a decade where people can freely and shamelessly share their ideas about a brand and celebrity on social media. But it’s hard to find when it comes to guides and constructive feedback for organizations.
You can ask your own influencer to design a product video and direct customers or video viewers for reviews on your particular product.
YouTuber Shreya Jain is so famous that brands will offer him products before they even hit the market. That's because she not only has over a million subscribers, but she has an engaged community. All they are willing to comment and buy from brands. When she receives video reviews, she invites followers to provide their individual feedback.
About 30% of the video comments that are given most are trolls or creating jokes. But 70% of comments are writing comments to assert their ideas on the products she reviews clearly. Here's a perfect example of the comment section for the video "My Quarantine Empties | Mini-Reviews"
Pro Tip: If you want to use social media listening tools for your branding you can use them easily. There are many tools available like Mention to find any comments or mentions made about your brand.
6. YouTube Influencers to Promote Hot Deals and Discount
If this is your first time working with influential people, you can make offers through them. Ask them to offer customized discounts and deals for their followers, this is a great place to start.
To promote their brands’ company can supply an influencer with a free giveaway/product to perform a video or lookbook and a different promotional code for their fans. These discounts start with a 10-30% discount on their purchase. Make sure the code is valid for a limited time. Discount offers for a limited time can make followers act faster and create a significant attitude to buy now.
There are so many brands that try to give offers using discounts on product or sale or deals in the purchase. Some brands innovate the coupon option which is also much interesting for the audience. Influencers also enjoy this option because sometimes they can promote their icon using it. Creating deals and giveaway coupons, vouchers, and unique codes to your fans can make a different level. You can start this with this influencer marketing plan. Influencers can be the best option to promote within these tactics.
7. YouTube Influencers as Brand Representative
What's the difference between an influencer and a brand representative?
A long-term partnership with a brand agent or an influential person who represents or is involved in the brand's "presence". Ideally, these agents use already established networks. And try to make relationships in the marketing of brands (on-line and offline), including marketing strategies.
But an influencer is not to make a permanent relationship with one brand. Although it is not a confirmed thing. An influencer is a person who really influences his targeted followers that brands can partner with to draw into their tracks for sales and brand experience.
A brand representative can not influence as like an influencer but does continue a long term and in-depth business.
Once you find an influencer with whom your team likes to work and the results result, you build a good relationship with them. Try to consider them as long term partners and do regular work for them for marketing and your brand.
8. YouTube Influencers as Analysis Subjects
Successful YouTubers are appreciated for buying and trying company products. They have first-hand experience of how their industry, community, and their followers give honest feedback and reviews.
Ask YouTubers to be your product or service guinea pig. Get helpful or productive ideas to promote your product. A quick way to get those influencers to market those products or future projects with exclusive content.
YouTube influencers can personally share their opinions with their brand or they can create a video to create goosebumps for your brand.
9. YouTube Influencers to Increase Website Traffic
If you want direct traffic to your new or existing website, you can use influencers easily. If you need to boost your newly launched website or increase direct web traffic, you can deal with an influencer. Make a hot discussion with them to promote your brand and submit your website link to their online videos. You can reach directly with a community or targeted audience in a single time. But you have to choose the right palace with the best influencer contact.
This simple but effective method is sure to bring you results. However, there are ways for people to click faster / more using the incentive. Try providing a product, video, or exclusive content to drive people to your website.
Keep in mind that the way you work with influencers is not using the millions of followers of YouTube influencers. It’s about getting results while building a mutually beneficial relationship for both of you.