There are 4.011 million Internet users worldwide, of which 3.196 million use the social network. Social networks seem to be the best platform to influence potential customers. Many business owners are already making a profit by creating accounts to promote the products or services they offer. But do they have all the benefits of social media marketing?
Hashtags are a topic that many ignore. If you are looking for ways to improve your social media marketing, be prepared to discover one of these.
How do hashtags work?
A hashtag is a metadata tag that is often used to classify content on social media platforms such as Twitter, Instagram, Facebook, etc., and to search for other publications with similar themes. In other words, if you add a '#' before a word to your post, people will be able to click on that word and see all posts with the same hashtag.
Obviously you have seen annoying text with many hashtags. These writings seem useless and often do not even bother to read them. Some marketers or users add hashtags to their posts. Mainly they try to express their emotions, opinions, or to remark on the post itself. Very few people know how to use them to make the most of it. And most people think it's great to have lots of hashtags. So what is the use of hashtags for a merchant?
More and more people are searching for information through hashtag searches. It’s a new way of searching and brands need to know how they can take advantage of it. In this sense, there are three types of hashtags that can be valuable to your business:
- Common hashtags. They drive long-term traffic.
- Brand hashtags. Increase your brand awareness.
- Campaign hashtags. Encourage the links of the process.
This is an easy way to highlight keywords, rank content, and make it more visible. These terms are not used to define your brand and marketing. Add relevant hashtags to your content so people can find your posts while searching for topics of interest.
This step will bring long-term traffic to your website: The traffic to your account gives an exceptional benefit to any related web page.
For example, if you create a post on search engine optimization, add the 'SEO' hashtag. Anyone searching the social network "#SEO" will find a list of publications with this hashtag, including yours.
Unfortunately, common words like 'SEO' are very popular to keep your post visible for a long time. But, by choosing the least used hashtags, you run the risk of ignoring your post. How to find the perfect keyword for each content? They take full care of this task such as SEO tools like ETFs, Serpstat, key collectors, etc.
To search for keywords related to your topic, follow this pattern: Enter the word that best describes you, and click Keyword Selection. You will see a list of all the words related to your topic. Pay attention to the keyword difficulty column and choose those words with a skill level of 21 to 40.
This is the most natural part of tag marketing: use your company name. The brand hashtag is definitely unique to your business. This will be your signature label. Tag your customers in your central business to use on any social platform at any time. This will contribute to the promotion of your brand.
It is more effective to use your business slogan as a hashtag. To make it work, create a catchphrase that people can use in everyday life. It should be concise and easy to remember.
For example, the motto of the Nike brand is #JustDoit. The phrase has gained tremendous popularity due to quality marketing. These hashtags are not just when Nike buys clothes when they are just talking about the hard times of their lives. But by referring to this phrase you will think of Nike on a subconscious level.
When starting a new campaign, create a hashtag with your name. Again the word or phrase must be unique and easy to remember. Make sure no one else mentions this hashtag on social media.
To engage your audience, you can ask them to think about the hashtag for their current promotion. Announce a small prize for the winner and you will see if your readers are ready to enter a conversation or you should work on it.
Another idea to get feedback and backlinks is to launch Flash Crowd or a contest. For example, you could suggest to your audience that they create a text, a photo, or a video about your topic. Participants must publish it, use your brand or promotional hashtag, and add a link to your website. First, this promotion brings your customers together. Also, you can get more feedback links and attract new leads.
- Change the Conversation: It is usually a good idea to change the concept using hashtags to recover if there are signs of negativity. One of these positive hashtags should reverse the conversation and make it positive over time.
- Community Building: Very useful for identifying and building good public relations. Community building hashtags can be used to improve a community or to encourage people to come together. So that it can raise awareness about a specific problem a community is facing.
Hashtags can be extremely helpful in improving your social media marketing strategy. Remember three important things about hashtags:
- It is easy to overcome. Use them for anything related to your content.
- Choose a less dense but popular one. The more articles use a common hashtag, the less visible your publication is.
- Brand and promotional hashtags help you engage people and get feedback.
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