Digital platforms are not only for publishing content, you can also inbound your social networks to generate more traffic. These channels are ideal for attracting new leads who are really interested in what you provide in your profile.
If anything, it found a place for brands and companies to promote themselves on social media. They use these to spread their promotional campaigns and reach out to their target audience to reach more on their platforms.
Given this excitement, it’s important for you to know how to structure your strategy properly. And in the process, it will be a great use to learn how to inbound your social networks so you can get more traffic. Instead, it can be converted to a new lead.
Why inbound your social networks?
Staying with users is essential at every stage of the purchasing process and this is exactly what inbound marketing does. It achieves this through enough content for every moment of this trip to convert and keep customers.
Now, do you see why it is important to inbound the nation included in your strategies? When talking about inbounding your social networks, a reference is made to the topics described above. The difference, in this case, is that it ensures short-term results
To do this, you need to do an in-depth study of your buyer's personality, engage your audience, and analyze strategies for each type of user. You need to invest time, especially in the early stages, so that you see the results reflected in the investment report periodically.
The purpose of inbound marketing is to drive traffic conversions to lead, which reduces the likelihood of losing qualified traffic. You don’t want them to be able to see your social profiles, but stay on top of them and become a regular customer.
Learn to introvert your social networks to gain traffic
Knowing some of the keys or support can be a great help when incorporating your social networks. The idea is that you can have a guide and you can start working on your strategy. So, here are a few things you should consider:
1. Use images to inspire the public
In this first stage, the phrase “an image says more than a thousand words” can be applied perfectly. And this social network has become a basic element for its users. Consumers often make decisions guided by visual appeal.
In fact, it was shown by the Adobe Index in the fourth quarter of 2014. It indicates that social media posts with images generate 650% more engagement than text posts alone.
This makes it clear that users prefer visual content, so they can make sure their purchasing decision is correct. And not just static images. When consumers watch a video or product demo, they are 85% more likely to make a purchase decision.
Instagram is an example
If there’s one social network that stands out for the relevance of its images, it’s Instagram. This is one of the best ways and because more than 80 million photos and videos are shared every day, so the competition on this platform is infamous. So, it is important to know how to influence visual and audiovisual content.
According to Instagram data, brands see a higher level of engagement (4.21%) on Instagram than on other social networks. So much so that about three-quarters of the comments are made within two days of posting.
But what should an image include to grab users' attention? You will discover the answer in the following list:
- Different colors and decorated designs.
- High-quality photography.
- Storytelling pictures.
- Images that show products or services from a new perspective.
- Consistent and well-designed visual content.
2. Allow your content to be easily shared
Sharing content on social networks is really easy. The experience can be a bit complicated when it comes to sharing from any site other than the platform. To date, many pages have not been designed for mobile devices.
Nowadays, it is important for web design to adapt to smartphones and tablets. Because most of the time users browse through their mobile devices. If there is no mobile-first design on any page, the user experience will be damaged.
How will this affect social media? If you have a blog, sharing your content is easy. Remember that share buttons on mobile devices are a fundamental part of generating traffic on digital platforms.
3. Optimize SEO
Currently, there is an element that plays a fundamental role in the universe of the Internet. SEO position is very important and social networks are not exempt from this parameter. So, you need to make sure that your content is shared correctly and effectively.
It is true that applying good SEO practice will help your website determine your position. But you can also go to digital platforms as useful tools. As you begin to improve the quality of your content, you will encourage external sites to link your site to social networks.
It should be noted that you are not only helping your website traffic with SEO optimization but also increasing the persuasion of the buyer with a better ranking. And you can get the following benefits:
- Improve online visibility.
- Generate more sales and leads.
- Strengthen the authority and dominance of your brand.
- Connect with your audience directly.
- Increase your traffic on social networks.
4. Work your publication calendar with coherence
It's not about publishing to fill in the blanks, but about creating publications tailored to your audience's needs. Thus, they are more likely to meet and interact with them. When you start seeing a spike in social media traffic, your post should not be slow.
In this case, you are advised to run a daily publishing program that will help generate traffic to your social profiles. It is important that you know how much and when to publish in each space. Here are some suggestions from Constant Communication and Union Metrics:
- Post on Facebook 3 to 10 times a week.
- Tweet at least five times a day.
- Make one or two posts on Instagram a day.
- Post on LinkedIn 2 to 5 times a week.
- Work with a social media calendar.
- Publication schedule
Having a publishing calendar is very helpful because it allows you to keep up to date on all channels. Once you create a full schedule structure you can have a clear overview of your posting habits, schedules, and strategies.
There are many social posting tools that can be very helpful in scheduling social posts. The idea is that you can optimize publishing times using a social media calendar. Seeing the change in organic traffic can be the difference and the main problem.
5. Interact continuously with your audience
It's important to keep your audience engaged. And the best way to achieve this is to communicate with him through social networks. Each of your users needs to respond in a timely manner.
Remember that people who do not get timely feedback or are neglected take part in the competition. Users consider social networks to be one of the best options for customer service.
These recommendations will enable you to access your social networks in a practical and easy way. You can set your strategy so that you start to see the reflective results of social traffic.
If you need support to get started, at Jocial we offer you our in-house marketing services. We help you connect with your audience and turn them into clients and ambassadors for your brand.