When a product or service is needed, having the first purchase option in their customer's minds is important. Because it helps the business for the success of any organization. For this reason, one must learn to familiarize oneself with the concept of brand awareness and use its full potential.
Influencer marketing is a new, often ridiculous but intelligent marketing discipline. It is an important part of the marketing mix for almost every organization. Also, there is negative evidence of this issue among the general public and those responsible for marketing. In today's blog, we explain that there is little reason to do this and why influencer marketing is relevant. Not only for your business but also for your business brand awareness and values. But before that let's take a look at the definition of brand awareness so that you can clear about it. It can help you understand the next step of our discussion.
What is Brand Awareness?
Identifies all the messages given by the definition of brand awareness and it is difficult to identify a unique word in it. Besides the uncertain “brand awareness,” this idea can be translated more efficiently into our language. You can call it “notoriety, knowledge or brand awareness among our target audience”.
It is very important to connect the brand with the public attention of specific values with satisfaction. Only in this way, in fact, will a potential customer find their brand incredible. Because when they need a special good or service connection with the brand, they will call for it.
The concept of brand awareness though refers to the “simple” degree of knowledge of a specific brand to the target audience. And so it is recognized from brand reputation. It instead considers online reputation and thus the qualitative aspect of public consideration.
How to measure and how to improve Brand Awareness?
There are so many online service providers who can give you a vast range of suggestions. They can provide a theoretical tool to understand the level of awareness, knowledge, and reputation of a brand within the target it is aimed at.
On a practical level, however, some online tools come to the rescue that allows you to accurately measure brand awareness on the web. The most famous and used tool is Google Analytics. With this tool, you can find valuable information on your own website. Such as a number of visits, traffic sources, conversions, and bounce rates. Another is Facebook Insights which provides a detailed overview of web traffic on a given social network page.
The key to improving brand awareness on the web is to identify keywords that can be effectively displayed online. It is also important to run ad hoc marketing campaigns with the goal of increasing the brand's reputation. It is based on keyword analysis and information taken into account by the target audience.
How influencer marketing can help increase Brand Awareness?
Influencers are quickly exposed in public: people who hold almost any product on camera for a gift. Also, negative marketing campaigns strengthen this bad image.
The limitations against the use of influencers are often comparable:
- Influencers are expensive
- the possible target group strategy is too broad and not effective enough,
- interaction with celebrities is too time-consuming,
- the output of potential sales too low.
But with this approach companies are giving customers a huge opportunity to get right where they are looking for inspiration to buy new products or next products. The key to influencer marketing campaigns is to carefully choose influencers and bloggers. Because it’s not just a matter of reaching out to casual or familiar personalities. The brand awareness of the target group can best be strengthened if the potential customers are addressed directly and personally by the right influencer. It’s best for at least most promotions via micro-influencers. Faith and truthfulness are the key conditions here.
But, the search for influencers suitable for companies is stopped
Because 82% of followers and fans are very likely to follow the recommendation of “their” influencer when it comes to products or services. This percentage is covered by the study of micro-influencers tactics.
The more true and realistic the influencer, the more likely it is to serve as a beacon for its fans. Do brand ambassadors also criticize individually sponsored products as independent product testers? It boosts confidence and thus the authenticity of the influencer. Followers rely on the fact that they accept concrete and realistic product recommendations.
The reach trap: choosing the right influencer
High-reach accounts from mega and macro-influencers often reach thousands of followers. Even millions of fans spread across various social platforms. Such as blogs, YouTube, Facebook, and Instagram. Various studies have clearly shown that the wider the account, the lower the engagement rate. And thus fans and followers are directly involved. The "good" interaction rate for large accounts is still below 5 percent.
In particular, micro-influencers with only 250 to 10,000 followers often achieve a conversation rate of more than 10 percent. They often exchange ideas with their fans much more intensively. It can be about the topic. It can be the product, and its features rather than the influencers of numbers following the 100k or million marks. Brand awareness can thus be enhanced especially well with their own brands. And certain products use specially selected micro-influencers with a short reach.
Finding the right influencer is time-consuming and may not always be successful. As a blog marketing and influencer marketing expert, we can provide you with the ideal support. We take the planning and implementation of the campaign. Also, we can take the critical issue of the time for you. By searching the appropriate blogs and social showing profiles in our extensive portfolio, we can support you.
Influencer Marketing: Paid Good Work Collaboration!
Match with influential products and communities? Can the product and its advertising message be applied consistently to a post? Every company should start collaborating with these two important questions.
Works with experienced influential commission agencies. So that they can ensure the right idea and include specific posts in their timeline in a way that supports positive brand perception.
It may well happen that the product is mentioned in the case of placement and passing. It seems much more authentic to readers, fans, and adherents - and thus more believable. Commissions are the only way to spread brand messages in a way that has a positive effect on the company - and ultimately leads to higher sales figures.
But, posting on a social network alone does not address the target group emotionally. Customers can build brand awareness and trust through blog articles or product testing. As articles go online, consumers will come to understand these articles as a form of referral marketing. Articles have been identified as recessions because they have not increased corporate communication. But, reporting on any issue in an authentic and unique way can give a proper idea. Influencer marketing helps companies to use this marketing discipline positively in a great way and in a variety of ways.