The new king of social media marketing is Instagram. With more than one billion users, the participation rate has surpassed Facebook and Twitter. It is not difficult to understand why.
If you've recently seen a Facebook news feed, you may be surprised by why you forgot it in the first place. But, thanks to Instagram's easy-to-use single-purpose platform. Because users can access their favorite content with just a few taps here.
Compared to Facebook, there is less competition among marketers on Instagram. And users are willing to spend more. The average order value of Instagram followers is $65, while Facebook is $55.
So your brand has a chance on Instagram, but how do you start creating the following?
Do not be afraid; We are here to help you! Here are 7 tips on how to raise brand awareness and gain more Instagram followers easily.
1. Invite Your Friends
People who use Instagram right now want to know, so please talk! When registering for the first time, you may choose to follow and share your newly created account with your phone contacts and Facebook friends.
You should promote your Instagram account on other social media channels like Facebook and Twitter. Add a share button to your website. And let your newsletter subscribers know with a quick email explosion.
But keep in mind that this is not just what you have on Instagram right now. It is a reason why they want to follow you on Instagram to give them away.
2. Clearly Define Your Purpose
Your goals for your followers should be clearly defined when creating an account. You should explain who you are and what you are doing.
What makes your brand unique? When creating a brand page, carefully consider who you are targeting by social media strategies on Instagram. Can show interest and creativity in narration, especially for viewers.
GoPro's Instagram showcases a creative but informative creature. "We made the most versatile camera in the world. Share with #GoPro." You can include the clickable link in your profile. This is an important part of real estate, so please consider carefully where your audience wants to go. GoPro chose to attract them by sending their Instagram followers to the LinkinBio page.
Consider what unique images or short videos your brand can provide to attract Instagram followers. Maybe you want to showcase your products like Warby Parker. Maybe you want to show how you can use a product, such as American Express. Or select images and videos that highlight the opinions that your brand represents, such as Lululemon.
It doesn't matter which method you choose. As long as you can clearly explain the whole purpose of your account, you will have a chance to get more Instagram followers.
3. Social Communication
Like Twitter, Instagram also uses hashtags to organize and search. Unlike Twitter, you can use up to 30 different hashtags (although the most effective point is 9). Find trending hashtags by using websites or online tools and join conversations that occur on Instagram. This will help you follow your Instagram account again.
It is also important to remember that social media is not a soapbox. You should like and comment on other people's videos and pictures to ensure interaction with your audience. Has anyone posted a picture of your product? Post helpful or comment on this post!
Also, be sure to monitor and like brand references. Remember that relationships should always be at the core of any social media strategy, especially if you want to optimize Instagram for social shopping.
4. Work with influencers
Working with other Instagram influencers in your industry can be a very effective way to promote your brand. For example, Qantas Airlines partnered with social media star Nicole Warner to promote its brand. You don’t always have to be paired with someone in the industry. The dating app Hinge works with popular Instagram influencers and meme accounts to attract more Instagram followers for its brand.
When you interact with Instagram influencers, you should consider the services you can provide them. Some concepts include offline exposure, product sampling, or free products. But, they need to solve the problem "How can this help me?" Tell me before you do anything for them.
As for finding influencers, you need to search for popular users on Instagram. Jocial has a large number of Instagram influencers to help you get started.
5. Encourage participation
Engage users to follow your brand on Instagram by organizing activities that encourage partnerships, such as inviting users to submit photos. REI's successful #OptOutside campaign stays strong year after year because its evergreen connection resonates with outdoor fans who want to explore the outdoors on their own experience.
Disney's #ShareYourEars event is also very popular. Entertainment Empire collaborated with the Make A Wish Foundation to donate $5 for each post for every photo shared with people wearing Mickey Mouse ears. As you might imagine, due to the charitable nature of the event (and because everyone loves Disney), it is hugely popular.
6. Check your post
Not all pictures or videos are interesting. Sometimes, it relates to the time of day or the day of the week you posted. At other times, it relates to the main content of the post, hashtags, location tags, and description text. You should always check which posts are best for your visitors.
According to Kissmetrics, pictures are more attractive than videos. They also found that the best time to publish is at 2 a.m., 6 a.m., 5 a.m., and 10 a.m. Eastern Time, and the best time of the week is Wednesday and Thursday. Buffer recommends publishing at least once a day. But, growing accounts are posted more than once a day. Hootsuite advises you to be consistent with the release. If you have set a release schedule, please stick to it.
Check different dates and times to see if this affects your participation rate (number of likes shared by followers and number of comments). You will find that identifying other locations will expose you to new visitors. No matter what you do, don't be afraid to try to post content more than once and experiment with specific variables - especially if it fails the first time.
To measure and track the engagement of each post, try using an analysis tool online.
7. Paid Promotion
As with all social media, you can always use paid promotions to gain visibility for your brand and Instagram (especially when acquired after Facebook). By running sponsored ads, you can guarantee that people will like what your posts show, but they will follow you. Also, the biggest advantage of posting on Instagram is that you can follow your brand's ideal target audience.
But, please note that unlike other platforms that allow you to pay based on engagement, Instagram’s paid advertising is based on CPM (cost per impression). To make sure the money is spent properly you need to make sure you identify the right target audience. If you don't have time, there are many Instagram growth agencies that can provide you with paid advertising and branding services.
Instagram is an increasingly popular platform with huge brand potential. Visual, narrow use allows your brand to express its personality. Also, due to the high level of engagement, it can attract new customers and connect with brand enthusiasts. Just like launching a new profile on any other social media channel, it is very difficult to run and run it. But, if it is done successfully, it will be suitable for your time.