Marketing means making the popularity of your brand, it's not today's myth. Day by day the things are gonna change and one should care for their value also. Many brands try to measure their brand, much less for growth, experience, and clarity. You need a clear definition of brand awareness before you can verify your strategy. So that you can use it as a basis for real goals. Meaningful Performance Measurement and Criteria and a strategy for achieving those important brand-centric goals.
What Is Brand Awareness?
Pinning isn’t as easy as it sounds to you. And the lack of so-called digital guru shooting marketing materials in the form of online thought leadership isn’t helping today. We will become the source of a single authority. The Cambridge Dictionary defines brand awareness as "knowledge of a company's name and the products it sells", but not "how people like or dislike a particular brand."
Brand awareness is built in both digital and physical places. But online companies have become fundamental to creating awareness about your company name. This means that no matter what you do, your target audience includes your products and thus your brand in the style of life of your customers. Surprisingly, a company’s website has become fundamental to how the brand is performed and how the performance is measured in the digital age.
Brand Awareness Measurement
Before knowing the definition of brand awareness is you should identify the brand image properly. Because only brand awareness or notoriety is not enough. Also, you need to cover the effectiveness of your brand-building exercises. How you include brand awareness will mark success and allow you to measure ROI. So it is expected to select Key Performance Indicators (KPIs). In the digital age, many KPIs we use to focus on web traffic are not just metrics.
Brand Awareness: What Are The Differences Between Reputation And Brand Image?
Some are offended by marketing gurus, although these terms are complementary. Let’s make a point to see more clearly!
Reputation is the image of an organization perceived by the people. It may or may not be positive.
Example: Audi is recognized as a premium car brand.
The image of the brand is the image expected by the brand. This is because the public sees the organization and what features are added to the next work. It can be a company-specific vision or compare to other brands.
Example: Audi has an elitist image, unlike BMW or Mercedes. For some, Mercedes is even a bit "old fashioned".
Notoriety or brand awarenessss is the knowledge of a brand in the minds of most people.
Example: Audi is a German brand known throughout the world, but more expressly in Europe. For several years, it has tried to develop its fame (and its market share) in the United States.
Create ad hoc surveys to measure the reputation of your company
A simple setup tool and easy to explain results, surveys can be helpful for you to measure your business reputation.
Do you want to know how many people have already heard of you? "Do you know any brands in this sector?" This type of study will help you find the targeted percentage of data that your business can cite automatically.
Alternatively, be sure to include a list of brand names in previous surveys that include your own and your main competitors. This will allow you to see how many people can recognize your business among other brands.
You can also carry email surveys by simply asking how your own customers found out about you. This allows you to further understand which ideas will be used to increase notoriety.
Observe your site's traffic and search volumes over the long term
Google juggernaut can also help you measure your company's notoriety. Because it has provided you with several effective tools.
GOOGLE ANALYTICS TO KNOW THE TRAFFIC OF ITS SITE
Google Analytics is a free tool where you can get a lot of information about your traffic. In the meantime, by typing your URL in your address bar, clicking on a link in an email, or a list of their favorites, you get access to the percentage of people who are off your site. This is a "live" channel. The more people on the live channel the better. This means they know you and don't need to search.
GOOGLE TRENDS, GOOGLE SEARCH CONSOLE, AND GOOGLE ADS TO FIND OUT SEARCH VOLUMES
Do you want to know how many people are searching for your business on Google? Go to Google Trends, your Google Search Console, or even the Google Ads Keyword Planner. This will give you the number of times your brand name has been typed in and what percentage of Internet users subsequently visited your site.
Perform a daily social media watch
Even if it seems like a time-saver, if you want to measure your brand’s notoriety, the previous day is a must. Are we talking about your business on social networks, forums, or other sites? These irrational comments on the web will teach you a lot about your own brand!
When an internet user directly mentions your business, they generate earned media i.e. free expression of your name. And if the number of people you mention increases, it only means increasing your brand awareness. So count the numbers mentioned online and study its evolution in days and weeks.
Note, but, that references are a quantitative symbol of your notoriety and do not consider your image or your reputation. It actually takes time and resources but it is worse than priceless as it does not make any sales. Always be sure to observe the positivity (or not) of mentioning.
THE REACH RATE
Reach rate is also referred to as reach, it represents the number of published persons to be mentioned.
Example: If someone mentions your name on their Instagram account and they're followed by 1,400 followers, don't make the mistake of thinking that your brand is likely to reach those 1,400 people. In reality, the reach rate is only around 10% or 140 people.
Arguably, but, the higher your height, the more your notoriety may develop. This is why many companies focus on influencer marketing.
THE ENGAGEMENT RATE
Match the engagement of all conversations conducted by Internet users. So it includes likes, shares, and comments under social media posts.
This is a good sign if you see a high engagement rate with your posts. This means that your audience interacts with your content (and with your brand's extension) and cannot be noticed in their news feed.
Every business person knows that measuring the company’s brand awareness is important. But it is more relevant if you compare it to your competition. And if you want to develop your fame, don't hesitate to call the trustworthy digital marketing team to take care of your brand!