There was a time when social media was seen by some as fancy, using some “youth” who could never make a profit in business. As time went on the skeptics were proven wrong. There are now about 3 billion Internet users in the world. And they have over 2 billion active social media accounts.
Popular social platforms have become a marketing giant. They are offering businesses free of charge to provide valuable information about their customers. That's for sure: social media is no longer a business option.
Are you looking for social networking benefits for your business? If you’re really asking how social media can benefit your business, you’re in the right place. You don't need to look elsewhere. We have summarized the key points below.
1. Gather valuable information about your customers
Social networks generate a lot of information about your customers in real-time. More than five crore tweets are published on Twitter every day. More than 4.5 million "likes" have also been posted on Facebook and 95 million photos and videos have been uploaded to Instagram. Behind these staggering statistics is a lot of information about your customers: who they are, how they are, and what they think about your brand.
Through active and solid social communication you can make a lot of things with your users. With daily social listening and conversations, you can gather relevant data about your customers. And use that information to make smart business decisions.
For example, with Hootsuite Insights you can gather real-time information from all your social networks. It can help you measure customer opinions, find discussions around your brand, and create reports in real-time.
2. Increase brand recognition and customer loyalty
If you have a presence on social media, you will make it easier for your customers to find you and communicate with you. And by connecting with your customers on social media, you have a better chance of maintaining and growing support to your brand. A survey by The Social Habit found that 53 percent of Americans who follow brands on social media are more loyal to the brand.
Learn how to connect with customers with different social strategies. Try to learn how to use social media at every stage of the buyer’s journey. It can lead to generation and sales from brand awareness and engagement.
3. Create targeted ads with real-time results
Social ads are a cheap and effective way to promote your business and distribute your content. They offer specific audience selection options to reach your interested audience. For example, if you run an ad campaign on LinkedIn, you can share it by location, organization, job title, gender, age ... and parameters. If you create a Facebook ad, you can select your audience based on location, population, interests, behavior, connections, and the effectiveness of your social ads in real-time.
4. Generate Customers and Sales
Social media increases sales and customer resistance through regular communication and timely customer service.
Leading organizations in the MHI Global Research Institute's 2015 Best Sales Practice Study have identified social decision making as the most effective way to identify key decision-makers and new business opportunities. In the 2015 Social Sales Report, the company reported sales of about 755% through social media increased sales in 12 months.
5. Offer valuable customer experiences
Even if you are not on social media, most of your customers are expecting from you. More than 67% of customers have now returned to social media to benefit from customer service. Quick response times and 24/7 support are expected and the companies that provide it are the winners. A study found that social customer service firms achieve much higher annual financial gains (7.5% annual growth) than non-social customers (2.9%).
6. Increase your page traffic and search engine position
One of the great benefits of business social networks is that they can be used to increase your website traffic. Social networks can help you direct people to your website. Also the more they share your content on your social media, the higher your position in search engines.
For example, if everyone who follows Jocial on Twitter retweets this post, there is a better chance of ranking higher for the variation of the term "social media for business" in Google search results.
7. Find out what your competition is up to
You can get basic information by tracking your competition on social media. This type of information will give you the opportunity to make strategic business decisions. For example, you can create a search column in Hootsuite to specify competitor names and products to track creating keywords.
Based on your search results, you can ignore more advanced products, services, or content so you can ignore it and improve your business. Learn how to get the most out of free social media training from Jocial influencer marketing agency.
8. Share content faster and easier
In the past, marketers have faced the challenge of ensuring that their content reaches customers in a very short time. With social media, you can do this in faster and easier ways. Especially when it comes to sharing or selecting content for your business, you need to share content across your brand's social media accounts.
9. Segment content geographically and build relationships
Geo-targeting is an effective way to get your message across to specific audiences based on their location. Some social media have their own tools. Facebook and Twitter have their own tools that can allow you to reach the right kind of content to your audience on particular social networks.
Social networks are not about creating sales conversations. They are about a channel where you have the opportunity to enrich relationships with your customers. For example, social media allows travel brands to create conversations with travelers. Thus build relationships with customers before and after booking a trip with the company. This kind of social network dialogue between brands and customers is a topic that traditional advertising cannot achieve. Join social networks to make believe your business
Social media is a true repository of benefits that will help you grow your business. Use these to get to know your customers better, engage with your audience, and increase your brand access, and you'll become an expert before you know it.