How do you make your offer explode? In fact, there are many ways to achieve this. But this is one that is essential. You can't make any sales without it.
The basis for selling your products well ... is giving your audience what they want to buy. It offers their interest. If you don't know what your customers want. You do not know which offer will apply to him. So there is a good chance that your offer will miss the point. In other words, you are selling very little because no one will be interested.
But how do they know what they want and what they don't want?
It discusses how to increase the conversion rate of your content so that you know their problems, their aspirations, the requirements of the best possible offers? And especially selling more? For that, you have to learn about them.
You need to gather as much information as possible and then make them special offers. Knowing your audience as an entrepreneur is essential to your digital marketing. There are several ways to improve your customer knowledge. And we'll give you 8 premium tips for that.
1. Take surveys
Surveys come to mind first when you want to know what your audience expects. In fact, it's very simple and thus, you collect a huge amount of data very quickly. To do this, make a list of your questions and distribute them from survey form tools like Google Forms. And a part of your audience will answer your question and they will bring you to a silver platter.
But beware, there is a trap ...
Your audience may give you the wrong answer. For example, if you ask, "What kind of price do you want to pay for this and that product?" They can announce any price:
- Cheap, so you can lower the price of your product,
- Which they think they are ready to buy. But on the payment page, they will find the price too high ...
Or, you ask them which product they might like but often they don’t know.
They know their problems but do not need to solve them. So beware of incorrect answers at the risk of compromising customer knowledge.
2. Read your customers' questions and comments
Be it in a private message, or in a comment on your YouTube channel and on your corporate blog.
Your audience is asking questions.
They are stuck on something and want to know how to get out of their situation. And someone comes to ask you this question.
Our advice: Instead of searching for the exact reason for reading these, say take the time to read all the comments and answer their questions instead of being time-consuming and annoying.
So, you submit information to build your personality. In fact, these are clearly their problems and they express your desire towards you. If those who have written to you have experienced these problems, you can assume the same is true of the rest of your audience.
3. Deepen discussions with your customers
This suggestion is a continuation of the previous one.
You already have a lot of information with the questions read and answered in the comments. But you can deepen your customer knowledge. We advise you to continue the discussion if the practice is time-consuming.
For example, you can ask them:
- What exactly is blocking you?
- What would help you the most now?
- What is your motivation?
- What do you want more than anything?
We guarantee you, people are really happy to answer your questions since they have initiated the discussion.
So, you can even win over new customers because you have given them a lot of value and you show your skills.
Our tip: Invite some people to talk to them in real life.
Share on your social networks, like "I put this kind of message in this place, if you want a drink with me we can discuss, send me a private message"
Of course, it's harder to deal with these days, but for that, you have a phone or Google Mate.
It’s also effective in digital events because you can easily expand the debate. In addition, it is fast by courier.
4. Test, then retest
To identify what kind of products work and/or not there are not 36,000 solutions. You can’t imagine how successful it will be until you launch a product. So, we suggest you check.
If a product doesn't sell well, your audience is interested in it.
Conversely, if it increases sales, you have succeeded in creating a product that is really interested in your audience.
In addition, after launching several products and services, customers have a better knowledge of what they are interested in and what they are not.
In short, launching a product is getting a direct response.
This is your chance to grow your business after you sell your tests. Also, with this technique, you can gain a lot of experience. Of course, do not launch any product without prior validation.
Note: This strategy is more effective as you launch regular offers. With a new offer every year, this strategy is risky and certainly not effective enough.
5. Search the forum.
The way you can imagine. 100% of your audience doesn’t come to ask you questions. Even though they all have the same problem, they can't answer everyone when they see it so they won't bother you when they come.
On the other hand, a large part of your audience asks their questions in the forum. In fact, they will play the community to get their answer.
Forums are a great place to list your audience issues. For each question asked, you have a problem that you can solve. This is truly a gold mine.
But be careful ...
Check if these issues match the issues for your audience. In fact, if you are looking for a forum that wants to lose weight. But your audience actually wants to gain muscle. It won’t stick
Our advice: Get to know your ideal client better before going into the depths of the forums.
6. Using SEO
If you publish content regularly, you will surely attract visitors to your website thanks to Natural Referencing (SEO).
Concretely, they look for solutions by typing on YouTube or Google a request starting with "how ...".
And they land on your content.
Imagine that it can help you with your customer knowledge. In fact, with relevant content dedicated to cyclists for over 40 years, you can be sure that the lion’s share of visitors is made up of cyclists over the age of 40.
This is the magic of the Google algorithm.
SEO works like a filter that attracts certain types of clients. So if you want to reach this type of client, just write content for this type of client. And automatically, they will come.
Also, thanks to Google, the most searched items are easy to identify, and therefore the most popular.
7. Ask a question at the end of your web content
It's a simple and effective trick. At the end of the content, spark discussion with your readers by asking them a question:
- What is your current problem?
- What type of content would you be interested in?
- How can I help you?
- What product do you want me to make?
In theory, you can ask for almost anything. In practice, you just need to be a little finer than the above answers.
There is always a part of your audience that will respond to you and it will be helpful to you. This is just as beneficial for them. So, they provide you with very useful information to further enhance your customer avatar. All you have to do is help them.
8. Coach to keep your perfect customer avatar
Coaching, free or paid, is very effective in gathering the expectations of your target. Obviously, it can be scary when you've never done it ...
But if you can and feel like it, the coaching sessions will help you A LOT.
In fact, during consultations, the person asks you all their questions. And you answer them all. All you have to do is write them down to find out all about your customers. This is certainly the most effective method, but it is also the most difficult. It remains to be seen whether you want to use it.
Customer knowledge assumes a regular exchange between you and them. In fact, they are in the best position to let you know what they are looking for. That's why they have the answers to all your questions. So the best way is to ask them directly.
We remind you that the challenges of customer knowledge are to create the best possible offer and let them know to generate more sales. The closer you are to your audience, the easier it is to communicate with them and gather accurate and reliable information ...
So, your offers become more relevant ... and as a result your turnover increases. Some will come back and buy new products from you because their previous purchase really helped them.
You’re creating a virtuous circle that marketing experts call the flywheel. And it depends on how you communicate with your audience. It needs to sell more. Once launched, customer reviews are a great accelerator for your development.