Facebook is the largest social network in the world and already has billions of users. In fact, the largest internet users are there. So, it is necessary to learn how to market content on Facebook, as there are possibilities in the network.
With various opportunities, Facebook has become a channel that supports several formats. And it has transformed it into a place where users use an unlimited amount of content. Videos, text, images ... all of these have the potential to strengthen relationships with the public.
Creating a content strategy for Facebook can make all the difference. After all, people are increasingly accustomed to conducting searches on social networks, and since the network created by Zuckerberg is the largest, it is even more convenient.
If you want to take advantage of these opportunities, see how your content marketing activities qualify on Facebook!
1. Learn about your personality before marketing content on Facebook
Defining an individual is a fundamental step in content marketing. From that point of view, the strategy on Facebook will be no different. The imaginary profile of your perfect customer is important to understand more about potential customers.
By defining a person, you can understand the habits, interests, and other characteristics of your audience. Knowing this will help you create strategies to attract people, especially with a few thousand posts per second on a social network, where you will compete with others creators for user attention.
In order for the public to be really interested and engage with your content, observe aspects such as:
- The Tone Of Voice Used In Communication;
- Language Style;
- Content Formats That Your Audience Prefers;
- More Interesting Subjects;
- How To Position Your Brand.
Social networks are incredible platforms related to the public. However, it should be kept in mind that each of these has its own characteristics, and defining its personality will help to create content on Facebook.
2. Define the objectives of each content
Social networks are able to have a great impact on inbound marketing strategies. For this to be possible, you need to know the purpose behind creating content on Facebook.
Do you want to increase your engagement? Expectations and customer attraction? Is the brand position strong? There are many possibilities, so you must have a clear idea of what you want to achieve. These are the objectives that will serve as the basis for the production of content and thus publications may be targeted for such purposes.
Depending on your purpose on social networks, it will be possible to create posts that will be interesting to users, whether your posts are on the right track or not.
Be careful with vanity metrics, for example. It’s good to find a post that breaks any record of choice, though that doesn’t mean people are really involved with that content.
Instead of focusing on the amount of choice, look at how many clicks were posted to the content of the post or how many visitors came to your site from social networks. These are more valuable metrics, so it’s worth continuing.
3. Create a list of keywords that will be used
Nowadays, the results of any search on search engines can be posted on blog posts, websites, YouTube, and even social networks. Also, many users already use social media as a search tool for topics of interest. So why waste time if you can convert and convert your visitors to Facebook?
In that sense, it starts with keyword research like the SEO strategies of your website or blog. On what terms do you want the audience to find you? Facebook has limited the biological reach of publications for investment to pay for the brand, you can optimize the posts.
However, some measures help to improve access to social networks. These are already known for maintaining frequency in posts like social networking, for having a good engagement, and for branding your brand.
4. Write the post with language appropriate for your audience
Communication failures can be very detrimental to your Facebook strategy. For example, unexpected use is very good for a younger viewer, while older people cannot identify with this type of approach.
Followers should decide to use more humane language to respond to their calls. Another important thing is to sort the links to your blog or website. Above all, this direction will allow visitors to get to know the company more deeply.
Also, the tone of the brand voice, the size of the post, and even the images and videos used in the post must be consistent with the language of the business. Back to the first topic of this post: Remember your personality!
5. Choose the call to action and some internal links
For example, like the materials produced for blogs, Facebook content must have SEO strategies effectively designed calls and other important details. Their posts need to be interesting in the eyes of the followers as well as engage their audience.
Steps need to be taken to increase engagement. So, always ask for public opinion at the end of a post, encourage interaction and other activities. The funny thing about social networks is that your business should behave like someone because it builds trust in the brand.
Every content marketing activity on Facebook can inspire. The type of content that is created on the platform is necessary to improve metrics as well as insert links and other calls. So, invest:
- Tips And Solutions To Problems;
- Tell Engaging Stories (Storytelling);
- Use Attractive Images;
- Make Explanatory Infographics ;
- Leave Questions For The Public;
- Enjoy Hot Themes ( Google Trends Is A Hand In The Wheel!).
The level of engagement on Facebook is crucial, especially as the platform continues to deliver its content to more people. Thus, the social network algorithm realizes the relevance of its publications through comments, likes, and other aspects.
6. Review the material before posting
After considering all the steps above, it is time for the last step before pressing the blue release button. Content review is not just a matter of grammatical and spelling problems, it is also a necessary part of checking links for other points that are accurate and effective (if any).
So, the review should never pass, because it makes all the difference. If something goes unnoticed, a follower will point out the error soon. So, this is a precaution that should always be taken.
7. Analyze key data and optimize your posts accordingly
There is no ROI (Return on Investment) count point without data analysis and above all not, all your posts improve. Here are some things to keep in mind:
CTR (Click Through Rate)
CTR or Average Clickthrough Rate is an essential indicator of the performance of your publications. This will let you see your audience's interest in your posts.
The higher the click-through rate, the more likely your Internet users are to convert. Be sure to refer the user to your site or better landing page.
More traditional thematic enthusiasts (video, photos, etc.) like conversation emojis, likes, comments, person identification, reports, and clicks show your audience a more "genuine" interest in your publication. So, the more interaction your post has, the more Facebook's algorithm will tend to show it to your fans.
It's a kind of virtuous circle: the number of interactions will increase your visibility and potentially your fan base. These two key metrics are important for your business. Because they allow you to appreciate the amount of engagement your fans put into your posts.
See how content marketing on Facebook is not complicated at all? Despite some differences, the publications on the social network are almost one step at a time. When you apply these tips in practice, you must notice the difference in the results of your strategy.
To close with prosperity, see how to use Facebook audience insights to understand your audience and build your personality.