We all learned to use social media while walking. There are no written rules, but we manage them based on our common sense.
In the case of personal accounts, it is clear and natural that they reflect the identity of the account holder. It means his personality, preferences, ideals, the definition of humor, and general personality. She is healthier and an inherent part of nature on social media. But, for the accounts you manage for your business, organization, or project, the type of content you keep should be handled with care. They must be given personal and special touches that will create empathy with your target market and attract people to your brand. Crossing certain boundaries can have a reactive and even constant effect.
This applies not only to entrepreneurs and freelancers but also to employees and professionals who operate a network of companies that work for them. Whatever it is, we are the spokesperson for those brands, products, and services.
Below we share the ...
5 types of publications that your business or organization should avoid on social networks
1. Politics, religion and physical choices
They say you should not talk about religion or politics at the table. Well, not on social networks (and we add sexual choices to the subject, which is the cherry on the cake). These are the topics that tend to be the most hotly debated, clashes on social networks are epics.
We can only manage accounts that we use personally. Because as long as we maintain certain respect and decency, we all have the right to express our views in public. But, do not involve your brand, your project, or your organization in such personal discussions. Imagine that it could scale significantly, lose your customers and followers, "burn" in public, and irreversibly damage your business.
We, the community managers of many organizations, could create a catalog of some of the volumes of screw-ups. They wrote down the names of the brands and it took months and years to achieve this remarkable reputation. In most cases, it takes a lot of work to straighten the radar, so those risks should be better avoided.
2. The classic yo-yo (sell and promote all the time)
The social networks of a product or organization must reflect “a voice”. And it should give them a personal touch to connect with their audience. Because it is provided in alternative content related to the sale or advertising of your brand, product, or service. More personal content, informative relevant publications, and humorous topics that your audience intends to see and invite interactions (and not just purchases).
How annoying it is when we get plenty of repetitive messages promoting something repetitive and offensive. This forces me to follow or block those accounts.
How different it is when a brand conducts promotional and advertising work on past content! It is for its commercial activities to the audience? There is creativity and sensitivity that are effective. Also, giving more and more kind of value, information, or message that is connected to more personal tunes. This is basically "content marketing" or content marketing, as it is called in English. It invites us to accept publications and continue reading, even if we have not purchased these products.
3. False information and dirty games against your competition
News fake or false information media has taken epidemic shape. Restrictions on the media have been reduced. People just don't tell them what "traditional media" was (radio, TV, press). But now social networks are a source of information for a society that likes 140 characters (or any Facebook post of suspicious source) information.
Determining the course, how to win or lose is a matter of surprise for big decisions for a country like the official network. Like war, everything goes, opposition parties have chosen to play dirty on the arena of social networks. Also, robotics companies have to play with hiring, flooding with false information spread like wildfire, and playing with people’s minds and decision-making powers.
Play Fair. At your scale, at the level of your business or project, if you use creativity and marketing with the brain to cut false and slander-based strategies to discredit the competition. In the long run, you will be more recognized as a brand or organization.
4. Share information not verified or of suspicious questionable source
This point is closely related to the previous one. The difference is that the source has no bad intentions.
It often happens that sometimes we do not have enough original or produced information by ourselves. Even for our team to nurture our network, we tend to share what we already have.
The danger is that networks - even the very media that are officially exposed - are overwhelmed by false, verified, or incorrectly presented information. Do not be the spokesperson for such content. Avoid sharing or sharing information that you did not verify or that is a suspicious source. Your motives may be good but you will unknowingly do something wrong.
5. Excess publications
At the moment, we are referring to frequency, not content type. Those who write and speak about media and social networks have led us to believe that we need not just a few, but a lot of publications every day to achieve the desired effect on the social network accounts of our organization or business. You have to take it with you.
It is true that content overload shows a small percentage of all publications of the accounts we follow. But the solution is not with the wall of our followers and the endless river of publications. There are no rules about how long the day will last. It all depends on your product or service, your target demographic, your geographic location, etc.
Only you and your team will measure the effectiveness of publications and enter the optimal frequency. The bottom line is that it is valuable, differential, not repetitive content with a personal melody, it turns out that there is a person behind every message and no robot spit content.
Social networks are a significant area where professionals want to gain or lose space for their business, project, or brand. Learn to use them wisely.
Follow these tips and learn by observing results, metrics, and detailed progress. Keep in mind that fire can burn - and you can burn - there is more to building a burning product than just moving forward in a safer way that can ignite from one moment to the next.