The sales funnel is a map that will guide your marketing and sales teams throughout the strategic process of attracting your ideal customer. Now that you know how this tool works, check out what you need to create a sales funnel that is truly transformative.
This is one of the most important steps you can take to begin the process of preparation for marketing events like digital marketing for your business. So, to create a consistent funnel you need to analyze the context of your organization and your teams very well.
If you don't know where to start, you're in the right place. Let's go?
Why create a sales funnel?
You already know that Funnel itself does inbound marketing and lets your outlets know the right time to approach the opportunity.
But how much work are you going to do to create this structure, which is better than quoting the rewards of all these efforts, isn’t it? The main ones are:
"What results will my company achieve with this?"
Believe it, you can easily answer this question by creating sales leads. At the end of the process, you have a large number of visitors that you need to win X customers because it can be done.
Also, all actions and steps will be guided by the index. This enables teams to more accurately predict the time required to achieve results and goals.
Have you ever imagined that salespeople and marketing analysts perform the most? You will get this dream scene when you are working with these professionals but concentrating on specific tasks.
And here's a bonus: it's easy to monitor and evaluate everyone's performance without knowing the pressure of creating competition and what they did in the end.
By following the information, it is easy to identify the difficulties of each team and work to solve them. Towards the end, the trend is that the results will be better and better, reflecting this new attitude.
Organizing is important, but creating most of your time and creating workflows without delay is the real dream of any manager.
When creating sales funnels, you divide this whole cycle into companies and make everything more purposeful and faster. Thus, teams become more centralized and determined, working collaboratively.
More opportunities are taken advantage of
You may have no idea but a complex sales process that is not properly structured can deprive you of several incredible opportunities.
Translation: Spend energy and time with people who have lost interest or are not yet ready to buy their outlet.
The solution to this nightmare is to monitor the status of each process in real-time and accurately identify which contracts are likely to be closed. What makes it possible? Yes, sales funnel.
One of the great benefits of making funnels is the possibility to always improve your approach.
By strengthening relationships with customers, their salespeople will be able to send valuable information to marketers that allows them to improve their strategy or even their products or services.
One of the rewards that come here as a gift is the customer experience, which becomes a bridge of loyalty, achieving “something more” that makes all the difference.
How to create your sales funnel in 5 steps
With all these advantages, it is clear why this strategy is so important today. But for this to work, it needs to be abandoned at the planning stage. Therefore, check the steps required to ensure the success of this step:
1. Know your persona's purchase journey
The starting point of the buying journey for creating continuous sales funnels. You need to create a map for your ideal customer at every stage of your interest, to better understand the path they will take until they purchase your product or service.
If your ideal client has multiple profiles, be sure to do a personal study for each of them, so you don't get confused by the strategy.
The most obvious way to develop personal and shopping trips is to talk to your best customers, asking questions that will help you understand how you got it and what aspects you need to buy it.
2. Understand and define the sales funnel steps
The sales funnel is generally divided into 4 stages: visitors, leads, opportunities and customers.
Example of someone with a link to your website, social network, or ads. This curiosity can be related to what you don't sell, so the interest of these visitors may be different.
Your goal here is to get the attention of these people so that they can come to buy from you in the future.
With the lead, you should invest in intimate relationships, which is called leadership nutrition.
In other words, it is important to provide more segmented and consistent content by noting how this content is adopted on the basis of question leadership.
Remember that your goal here is to gain the trust of these viewers.
Opportunities deserve leadership, which means those who are ready to open up directly about the product or service you offer are ready.
Those who have reached this stage will even be able to contact their sales team first, as these potential customers have gained interest in buying them with the help of previously supplied materials.
In short, there are opportunities for someone who already understands what you are selling. The goal is to convince the person that doing business with you is the best choice.
After purchase, your opportunity is the customer. If you think this is the end of the story, make a mistake!
Customers need to work on achieving satisfaction and relationships, gathering useful information that helps them further improve their sales process and transform more and more opportunities.
3. Set the pass-through triggers
Which actions will indicate the maturity of your client and move on to the next stage of the funnel?
These milestones are extremely important so you know later on what materials and tools this person should be given to keep you interested in what you need to show.
When your customer understands that he or she has a problem, think about what possibilities he or she may want to evaluate and how your solution might be most effective for him or her.
Put yourself in the place of your personality and see if they can walk this path alone and what you can do to be guided in this path.
Remember that it is important for the customer to feel the pressure of buying something and move forward alone and naturally.
4. Structure the performance tools
It is very important to think about performance when creating funnels. After all, your goal is to scale sales, right? To do this, one needs to make sure that the strategies continue to work better even as the number of opportunities begins to increase.
In other words, you must think about how to optimize the process, it allows continuous evolution.
The first task in this sense is to define performance indicators that will guide the observation of the funnel. Set conversion goals for each step and see what productivity is required to scale the process.
Also invest in boarding and running methods, which motivate the team with the knowledge and skills needed to perform everything planned, as well as guarantee performance in adapted situations.
5. Draw up an SLA between Marketing and Sales
The SLA between Marketing and Sales needs to be very well structured, defining the responsibilities of each of the teams based on the triggers and steps previously defined.
And the more detailed the agreement, the less likely it is that there will be disagreements between the parties.
For example, in the first contact with the sales team, determine how much lead and opportunity marketing needs to be created and which method should be used.
This ensures alignment between teams, as well as a much higher number of sales.
Now that you know how to create sales funnels, you can understand how digital marketing works! For more online marketing learnings you can join us. Our world is open for all future leaders.