Social media strategy can be used to level the playing field between industry leaders and startups. It can also establish bonds between executives of multinational corporations and owners of SMEs. But attendance can be frustrating. Referred to as George Orwell’s “Farm Rebellion,” all users on social media are the same, but some are more equal than others.
What's the difference between 500 followers with 500,000 followers? You can see that celebrities have more advantages than others. But other social media influencers are trying to have increased their fan base more biologically. All these things come from the particular social media thoughts that they are growing. And this way you can learn from their social media strategies and make yours.
Here we share the top five social media strategy tips taken from influential people. This will help you increase your performance on these social media channels. Also, it will help you plan strong social media marketing on top of services and products. Take note:
1. Produce quality content
If you want to make your mark on social media, the most important thing is to provide quality content. “Content has two faces,” says Mari Smith, a social media marketing expert. “One is to make you a leader. And the other element is the content of other people; And don’t be afraid to share it. "
Businessperson, investor, and author Guy Kawasaki is the one who has perfectly balanced the two elements. "You have a way to perfectly blend other people's content with your impressions and opinions". And not only that; Kawasaki repeated the same tweet four times to reach the all-time zone.
Obviously, the quantity is not like the standard. But according to Smith, Kawasaki has the potential to do much better. When you view your tweets you will definitely find something you want to share with your followers.
2. Be Open
In social media marketing, according to Smith, who is important to make it available to your audience, very few people illustrate this principle with a better example than entrepreneur Gary Vaynerchuk. “On Twitter, he gave a lot of feedback to his followers,” he said. "Treat everyone equally and respond very quickly."
And what could be better than having a website "mixed up"? You have a loyal fan base for your books, as well as high visibility on your consulting firm VineMedia. "People like it," Smith said. "If they get a response from Gary, if it's a happy face, they're happy to see the response to Gary's tweet."
3. Focus on a specific niche
On social media, you can either be very generalist, create content from different branches or you can be an expert in any field. Influencers tend to be more specific. “Social media is so much more than you have to be able to excel,” Smith said, and the best way to do it is with a specific theme.
Yes, if you have a certain niche in your social media packaging it can help you create strong social media strategies. There are many people who are aware of this. And now they are implementing it on various social media platforms. Fans can be followed directly to their channel for the best selection niche. With these techniques, so many influencers easily create millions of followers and a fan base. Also, Instagram and Twitter have suggested that if you can set your marketing plans, you can increase the growth of your business. So all these things depend on your choice and selection.
4. Use social media to build your business
For an entrepreneur, the time spent on social media can seem like a distraction from the more important things to run a business. Because it is extremely time-consuming. You should back up your social media leadership with a for-profit organization. Cream Brogan - the founder of Human Business Works, a business training company - is an example of this, says Smith. He speaks globally and consults with hundreds of organizations on social media. "
In other words, Brogan demonstrates his expertise in blog posts, uses social media to promote those posts, and then uses the visibility of the results to promote himself as a coach. As a result, your followers on social networks increase. And it’s a social marketing strategy that you can develop into your own design.
5. Accept the unique culture of each social network
Smith said every social network has a “unique culture”. And the best users know how to embrace it without sharing the same content across platforms. For example, Newark Mayor Corey Booker primarily uses Twitter and Facebook where he uses each platform in such a way to get the best results from everyone.
Smith said, “On Twitter, he retweeted people and thanked people for following him, and using hashtags to create long-term conversations. In contrast, Facebook Booker posted less "You don't want to bomb people on Facebook," Smith said. Booker uses more extensive ways to upload photos of events, such as engaging with the community.
Things you should not do in your social media strategy
- Avoid the easy way. Always follow, comment, the best strategy is not to buy preferences or delete those that are not suitable for you. So, think about improving the negative aspects that they tell you.
- Don't just express yourself. Give your followers a chance to hear their opinions and listen to them. Remember that social media is able to share information about it and benefit both parties.
- Don’t just post a message to post. You have to have a reason for what you have to do. Always have a sense of substance, otherwise, they will get annoyed and stop following you. That could not be your expected result.
- Ignoring your account details. Be it network users, believe it or not, who take the time to review the profiles, biographies, and account content they follow. So take the time to customize your profiles for better results.
- Being false. Honesty and sincerity about your brand and your product will build more trust among your customers. You are doing what you are doing and you have to do your job. Your customers will appreciate you for it. Remember that, everything is known on social networks and in the long run You will remain as evidence.
Some influential users have a presence on different networks. But in most cases, it is enough to have two network platforms. Expert says, "You must have Facebook and other platforms where you are really active". But always try to create your own suitable social media strategy! Because this strategy will help you to do proper social media marketing on different channels. So never go into the world of digital marketing without a clear plan. Remember that the best marketing plans can strengthen your business and brand with the best rebuild. Try to maintain it and apply as much as you can manage it.